About Us:
Dracup & Patterson, Inc. (dracupandpatterson.com) is a California business and real estate litigation firm based in Encinitas, North County San Diego. We represent business owners, real estate investors, and companies in commercial disputes, partnership and shareholder litigation, real estate litigation, contract disputes, and trust/estate litigation. Our clients are sophisticated B2B buyers — CFOs, general counsel, business owners, and real estate principals — not consumer plaintiffs.
We are hiring a Google Ads specialist to take ownership of our paid search program and turn it into a reliable engine for qualified case inquiries.
What You Will Own:
- Build, run, and continuously optimize Google Ads campaigns targeting California business and real estate litigation prospects.
- Develop campaign structures by sub-practice (commercial litigation, real estate disputes, partnership/shareholder disputes, contract disputes, trust & estate litigation).
- Manage long-tail B2B keyword strategy — this is not a high-volume PI practice; precision matters more than reach.
- Set up and maintain conversion tracking that ties clicks → form fills → consultation calls → signed retainers (not just lead volume).
- Build and A/B test landing pages aligned to specific practice areas and buyer personas.
- Manage Google Local Services Ads where applicable and explore Microsoft Ads, retargeting, and YouTube as appropriate.
- Provide weekly performance reports tied to actual case acquisition metrics, not vanity metrics.
- Stay current on California Bar advertising rules and legal-industry compliance requirements.
Required Experience:
- 4+ years hands-on Google Ads management (not delegated to a team — you personally build and tune campaigns).
- Demonstrated experience with B2B or professional services accounts (legal, accounting, financial services, consulting, or comparable).
- Strong working knowledge of conversion tracking architecture: GA4, Google Tag Manager, call tracking, CRM integration.
- Landing page optimization and CRO experience.
- Fluent written and spoken English (you will be writing ad copy in English).
- Google Ads certification.
Strongly Preferred:
- Direct experience marketing law firms, especially in non-PI practice areas (business litigation, IP, real estate, transactional).
- Familiarity with California legal market and bar advertising ethics rules.
- Experience with Clio Grow or similar legal CRM systems.
- Microsoft Ads / Bing Ads experience.
- Basic HTML/CSS for landing page edits.
What This Role Is Not:
- It is not a strategy-only / advisor role — you are the one in the platform every day.
- It is not a personal injury / family law playbook applied to commercial litigation — if your experience is exclusively high-volume consumer legal, this is not a fit.
- It is not a set-and-forget account — we expect weekly testing and iteration.
Compensation & Structure:
- Part-time contract role, 15–25 hours per week to start, with potential to expand.
- Base hourly rate competitive with top-of-market for your country (we pay well for the right person).
- Performance bonus tied to qualified consultation bookings and signed retainers attributable to paid search.
- Month-to-month engagement — no long lock-up on either side.
- Fully remote.
- Direct working relationship with the firm's managing partner (decisions happen fast).
To Apply:
In your application, please include:
- Two examples of B2B or professional services Google Ads accounts you have personally managed, including approximate spend, timeframe, and outcome metrics you can share.
- Your approach to the first 30 days on a new account.
- The single biggest mistake you see law firms or B2B service businesses make in their Google Ads, and how you would avoid it.
- Your hourly rate expectation.
Generic applications and copy-paste cover letters will not be reviewed. We are looking for a specialist who has thought carefully about this work.
