Schedule:
- Part-time: Monday - Saturday 8:00 AM CST to 12:00 PM CST or Monday - Saturday 1:00 PM CST to 5:00 PM CST.
About the Role:
- Your role as Real Estate Lead Coordinator is to serve as the heartbeat of the backend operation — using follow-up systems, automating nurturing campaigns, and supporting a Houston-based real estate agent with day-to-day appointment setting and CRM management.
- You will help maintain a luxury-level client experience and increase lead-to-appointment conversion through smart systems and emotional touches.
Your Pots of Gold:
- Appointment Pipeline Always Full: Every lead is followed up with urgency and empathy. No lead goes cold on your watch.
- Social Media Responsiveness: Every comment, message, and inquiry on Instagram, Facebook, and META gets a fast, warm, and professional reply.
- CRM Health: Follow Up Boss is clean, current, and actionable at all times. No gaps, no missed follow-ups, no surprises.
- Client's Calendar and Daily Flow: Daily to-do list delivered every morning. Appointments confirmed. The agent starts every day knowing exactly what's next.
- Client Experience: Clients feel remembered and valued. Seller reports go out on time. Every touchpoint feels intentional.
What You'll Do:
Follow Up Boss (FUB) CRM Operations:
- Manage, tag, and organize leads using smart lists, stages, and action plans.
- Track birthday dates and notify for gifts/cards for mailing.
- Group leads into strategic segments: Sellers, Buyers, Expireds, Social Media, Past Clients.
- Maintain lead timelines: 0–15 days, 16–60 days, 61–90 days, 91–180 days, 6+ months.
Design Master Follow Up Systems:
- Write and schedule bilingual nurturing emails and texts (warm, emotional, persuasive tone).
- Add video messages and marketing visuals into automated workflows.
- Confirm appointments and follow up to sell the meeting.
- Request and follow up for Google reviews.
Content & Listing Support:
- Create Weekly Seller Report: showings, feedback, offer activity, social exposure, listing stats.
- Collect showings feedback.
- Prepare listing docs, comparative market analysis (HAR), and CMA moodboards (Canva).
- Organize area folders and assets for marketing.
Admin Support:
- Email and calendar management for the client.
- Provide daily prioritized task checklist every morning.
- Assist with Dotloop and manage communication with Transaction Coordinator.
- Handle research, reminders, and document prep as needed.
What We're Looking For:
- Real estate experience or knowledge — required. You understand the industry, the language, and the pace.
- Sales background — you understand conversion, follow-up strategy, and what it takes to get someone to say yes.
- Bilingual (English/Spanish) — required; a meaningful differentiator for communicating with the client's lead base.
- Reliability and open communication — you are accessible during your shift, responsive without being asked twice, and proactive about flagging issues before they become problems.
- Experience with Follow Up Boss, ManyChat, Zapier, META, Instagram, Facebook, TikTok, YouTube, LinkedIn, and TikTok Studio.
- Detail-oriented and execution-heavy — you manage multiple priorities without dropping any.
- You build systems, document processes, and improve without being asked.
- Nicaragua-based candidates are strongly encouraged to apply.
Nice to Have:
- Experience with HAR, Dotloop, or Canva in a real estate context.
- Familiarity with comparative market analysis (CMA) preparation.
- Background supporting a solo agent or small real estate team.
