B2B Content Editing:
- Edit and improve a range of B2B marketing content, including blog articles, executive thought leadership, case studies, ebooks, reports, white papers, newsletters, sales enablement assets, and social content.
- Edit conversion-focused copy for websites, landing pages, paid ads, email campaigns, and other demand-generation programs.
- Perform both line editing and substantive editing, improving structure, argument, clarity, pacing, voice, and persuasiveness rather than focusing only on grammar.
- Rewrite sections when necessary to make complex or technical ideas easier to understand without stripping away their substance.
- Strengthen headlines, introductions, transitions, calls to action, and content hierarchy.
- Ensure every deliverable aligns with the client’s positioning, audience, brand voice, and strategic objectives.
- Remove generic language, filler, repetition, clichés, unnecessary jargon, and common patterns associated with unedited AI content.
- Flag questionable facts, unsupported claims, source gaps, inconsistencies, or areas where additional subject-matter expertise is needed.
- Maintain consistency across related assets and ongoing client content programs.
AI-Native Editorial Workflow:
- Regularly edit content produced with ChatGPT, Claude, ContentOps, and other AI-assisted writing tools.
- Understand the strengths and limitations of AI-generated content, including its tendency to overgeneralize, repeat itself, flatten brand voice, and present weak ideas with unnecessary confidence.
- Use AI tools where they improve the editorial process, while knowing when human rewriting and judgment are required.
- Compare drafts against source materials such as interviews, transcripts, strategy documents, research, client websites, and brand guidelines.
- Help develop editorial standards for AI-assisted content across the agency.
- Identify recurring quality issues and provide feedback that improves ContentOps prompts, templates, instructions, and workflows.
- Contribute to internal resources such as editorial checklists, voice guidelines, quality-control standards, and examples of strong before-and-after edits.
Working from Briefs and Source Material:
- Take a content brief, strategy document, SME transcript, podcast episode, rough outline, or scrappy Slack message and turn it into clear editorial direction.
- Quickly understand unfamiliar B2B companies, audiences, products, and industries.
- Ask sharp clarifying questions early when the strategy, audience, argument, or source material is unclear.
- Make confident editorial decisions rather than leaving every issue as a comment for someone else to resolve.
- Preserve the original strategy and subject-matter expertise while materially improving how the ideas are communicated.
- Balance editorial quality with practical deadlines and production requirements.
Collaboration:
- Partner with content strategists, writers, account teams, SEO/AEO/GEO specialists, paid media, design, and web teams across our agency group.
- Incorporate feedback from multiple internal and client stakeholders without allowing the content to become disjointed or diluted.
- Explain significant editorial decisions clearly and constructively.
- Occasionally participate in internal or client conversations when additional context is needed.
- Help raise the editorial bar across the portfolio by speaking up when content is unclear, generic, inaccurate, or not ready for a client.
