Chainalysis is a leading company in blockchain technology. They provide complete knowledge of what’s happening on blockchains through their data, services, and solutions. Their Communications team is made up of public relations experts, trained economists, and skilled writers who leverage data-driven insights. Their research has been featured in The New York Times, The Wall Street Journal, The Financial Times, Reuters, Bloomberg, and more.
Chainalysis’s Social Media lead will further define and execute our social media strategy and roadmap globally, across multiple platforms and markets. They will work with the broader Marketing and People teams to extend our corporate brand and reach, as well as with our leadership team and spokespeople across functions to elevate their profiles. This person will drive engagement by showcasing Chainalysis as an engaging place to work, sharing insights from our data-driven research and content, demonstrating our passion for building trust in crypto, promoting our customers’ success, and engaging on issues important to our audience including policy, cybersecurity, DeFi and more.
Responsibilities:
- Fine-tune and champion the company’s social media strategy that aligns with the overall marketing and comms goals and applies to all Chainalysis social media channels, including exploring new communication channels in the DeFi environment.
- Evaluate the ever-changing social media landscape, and counsel marketing leadership on strategies for the most successful, promising platforms.
- Pitch new and creative ideas to reach emerging crypto communities, including developer and growth teams at DeFi organizations.
- Partner with the comms and marketing team members when it comes to messaging, campaigns, target audiences and personas, and adjust our social media strategy accordingly if needed.
- Measure increased engagement, a more diverse audience, and an expansion of our presence online.
- Partner with regional and local field marketing and events teams in order to promote external events and activities.
- Partner with the customer success and customer marketing teams to showcase and celebrate the success of our customers and partners.
- Elevate the social profiles of key executives and spokespeople.
- Develop and manage news-driven and evergreen thought leadership social media campaigns, promoted products, services, market intel and employee-focused content, which lives on the Chainalysis website and blog.
- Conduct social media workshops to train our employees, the leadership team, (press) spokespeople, as well as for supporting our customers or partners when it comes to joint social media campaigns or activities.
- Support the Employer Brand with dedicated campaigns over the year, ensuring that Chainalysis is well-known to candidates across North America, Europe, and Asia-Pacific because of your efforts.
