About the Role:We are looking for a creative, analytically-minded Social Media Manager to own brand presence across all social platforms. This is not a content-posting role. We need someone who builds strategy, understands audiences, creates compelling content, and translates engagement into business outcomes. You will be the voice of our brand online, and you will know the difference between going viral and building lasting communityRequirementsCreatively Strategic: You don't just produce content; you design content ecosystems that serve brand goals.Platform-Native: You understand the distinct culture of each platform and tailor your approach accordingly.Data-Literate: You track performance, interpret analytics, and use the numbers to sharpen your creative decisions.Brand-Conscious: You maintain consistent tone, voice, and visual identity across every post and interaction.Collaborative: You work well with designers, copywriters, and marketing leads to deliver cohesive campaigns.2+ years of experience in a social media management or digital content role.Demonstrated experience growing and managing brand accounts on Instagram, LinkedIn, TikTok, X (Twitter), and/or Facebook.Proficiency in social media scheduling tools (e.g., Buffer, Hootsuite, Later) and analytics platforms.Strong English copywriting skills with an eye for visual aesthetics.Portfolio of previous social media work required.ResponsibilitiesStrategy & Planning:Content Calendar: Develop and maintain a monthly content calendar aligned with business priorities.Platform Strategy: Define the approach for each platform, including format, tone, and posting cadence.Campaign Planning: Design and execute social campaigns for product launches, promotions, and events.Content Creation & Management:Copywriting: Write engaging, on-brand captions, posts, and responses for all channels.Content Briefing: Brief designers and videographers on visual content needs.Publishing: Schedule and publish content across platforms using management tools.Community Management:Engagement: Monitor and respond to comments, DMs, and mentions in a timely and brand-appropriate manner.Community Building: Foster genuine audience relationships and drive meaningful engagement.Reputation: Escalate and manage sensitive or negative interactions appropriately.Analytics & Reporting:Performance Tracking: Monitor KPIs including reach, engagement rate, follower growth, and conversion.Reporting: Deliver monthly performance reports with actionable insights and recommendations.Optimization: A/B test content formats, posting times, and messaging to continuously improve results.📩 Apply Here: https://lnkd.in/ecGnisvP
