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18 days ago
Requirements and responsibilities
The U.S. mortgage market is a $14 trillion pillar of the economy — and much of it still runs on fax machines, overnight shipping, and manual workflows. Snapdocs is changing that. Our platform currently powers 20% of all real estate closings in the country, and we’re just getting started.We design workflow software and AI-driven automation that connects lenders, settlement teams, notaries, and investors — eliminating friction, reducing risk, and delivering a faster, simpler closing for every borrower. Our customers range from the largest mortgage lenders to independent title companies. They trust us because we solve real operational pain with empathy, rigor, and reliability.We’re backed by Sequoia, Y Combinator, and F-Prime, and we’re building for the long term.The RoleYou’ll own revenue marketing for our settlement segment, which spans both B2B and an emerging D2C base.You’ll operate across multiple audiences, test new acquisition channels, and translate performance signals into clear recommendations that shape strategy.You’ll partner closely with Product Marketing and Sales, while leveraging a centralized marketing systems and automation stack.What You’ll DoOwn multi-channel growth strategyDefine and prioritize channels across both B2B and emerging D2C motions (e.g., LinkedIn, events, email, search, paid social, referrals)Allocate budget and make clear, defensible channel betsBalance fundamentally different audiences without losing strategic coherenceBuild and test the D2C motionDesign and run early-stage experiments to define what scalable consumer acquisition looks likeIdentify viable channels, messaging, and CAC targetsTurn ambiguity into structured learning and directionTurn data into decisionsAnalyze funnel performance across segments and channelsInterpret results through the lens of buyer behavior—not just campaign performanceMaintain an experiment roadmap so insights compound over timeDeliver clear, actionable recommendations—not just reportingPartner with Sales on pipeline qualityShare insights on lead quality, conversion patterns, and objectionsParticipate in sales reviews as a strategic partnerAlign marketing efforts to pipeline outcomes, not just top-of-funnel metricsEnsure quality in AI-driven executionReview AI-generated campaigns, outreach, and assets for accuracy and audience fitDefine what can be automated vs. what requires human oversightPartner with marketing operations to improve automation and governanceHow You’ll WorkPartner closely with Product Marketing to align on strategy and messagingLeverage a centralized marketing systems team that owns tooling, automation, and reporting infrastructureOperate with a high degree of autonomy, using data and experimentation to inform directionContribute to shaping how Snapdocs approaches both B2B and emerging consumer growthWhat We’re Looking ForRequired4–7 years in demand generation, growth marketing, or revenue marketingTrack record of improving pipeline quality and conversion, not just lead volumeExperience across both B2B and consumer/prosumer marketingComfort operating in ambiguous, early-stage growth environmentsStrong analytical skills with the ability to translate data into decisionsHands-on experience with HubSpot (reporting, workflows, funnel analysis)Clear communicator who can influence cross-functional partnersNice to HaveExperience in proptech, fintech, or marketplace businessesFamiliarity with B2B2C or dual-sided growth modelsBackground in consumer acquisition (search, paid social, referral loops)Experience marketing to small businesses or independent professionalsExposure to community-led or product-led growthAI at SnapdocsAI is a core part of how we operate. In this role, you’ll use AI to:Accelerate research and campaign developmentGenerate and refine messaging and outreachSynthesize performance insights and reportingYou’ll also play a key role in ensuring quality and appropriate use of AI in customer-facing marketing.Compensation & BenefitsWe believe in being upfront about pay. The base salary range for this role is determined by your work location and falls into one of our geographic compensation zones:Zone 1 (SF Bay Area, Seattle Metro, NYC): $165,000 - $183,000Zone 2 (All other U.S. locations): $145,000 – $160,000Where you land within the range depends on your experience, skills, and how you’ll make an impact in the role. In addition to base salary, this position includes meaningful equity and a comprehensive benefits package.Why SnapdocsWe’re here to transform one of the most critical and complex industries in the world. That requires a team that is curious, driven, thoughtful, and practical. We value:Product discipline and clear reasoningDeep ownership of outcomes (not just tasks)Straightforward, honest communicationEmpathy for the people who use our softwareThis is a place for people who want to solve hard, meaningful problems with real economic impact — not just ship features.Join UsWe’re expanding our product suite and the network it connects. To do that, we need people who are excited by complexity, energized by scale, and motivated to make a tangible dent in how the mortgage ecosystem works. If you’re hungry to learn, build, and lead — you’ll do the best work of your career here.To support our team, we offer a comprehensive & thoughtful benefits package for all full-time employees, which includes:Excellent medical, dental, and vision coverage401(k) with up to 4% company match16 weeks of paid parental leaveFlexible Paid Vacation Time Off + 10 Sick Days for exempt rolesGenerous Accrued Paid Vacation Time Off + 10 sick days for non-exempt rolesSummer & Winter Break (~1-week each) + 9 Holidays per yearHealthcare and Dependent Care FSAHSA Employer Contribution ($75-150 for individuals, $150-$250 for families)$15K Family Building Benefit (lifetime limit)Life and Disability Insurance$1,500 Annual Lifestyle Stipend to support your well-beingPlease note: Part-time employees are not eligible for benefits at this timeSnapdocs is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color,
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