We are looking for a Head of Growth & Performance — a hybrid operator who combines:
- Performance marketing leadership.
- Creative direction for high-converting ads.
- Growth strategy + systems building.
- Data, measurement & attribution expertise.
- Team leadership and scaling experience.
This leader will own our full growth engine, scale our paid channels, build a predictable creative testing system, and lead MMH from $10M → $20M → $50M+.
WHAT YOU WILL OWN
1. Growth Strategy
- Build the roadmap to scale from $10M → $50M.
- Own CAC, MER, AOV, repeat purchase KPIs.
- Create and lead weekly growth cycles.
- Implement clear dashboards, reporting, and forecasting.
2. Paid Performance
Full ownership over:
- Meta Ads.
- TikTok Shop paid + influencer amplification.
- Scaling spend profitably and predictably.
3. Creative Performance Engine
- Build and manage a high-velocity testing system.
- Direct creative concepts, angles, hooks, and iterations.
- Work closely with editors & creators to generate winning creative.
- Turn creative into a system, not random output.
4. Systems & Process
- Build the marketing operating system.
- Create frameworks, SOPs, dashboards, and KPIs.
- Implement attribution clarity.
- Build predictable weekly cadence.
5. Team Leadership
- Lead and elevate the marketing team (creatives, paid media).
- Hire, train, and manage editors, creators, and media buyers.
- Create a culture of speed, excellence, and extreme ownership.
OUR IDEAL FIT
You are the hybrid growth operator that top DTC brands rely on. You have:
- 4–7+ years scaling DTC brands.
- Experience taking a brand from ~$10M → $30–50M+.
- Expertise in Meta, TikTok, Google, and omnichannel growth.
- Deep understanding of creative strategy (high-volume testing).
- Ability to lead and develop teams.
- High-speed execution and decision-making.
- Bias toward action over theory.
- Ownership mindset — you think like a partner, not an employee.
WHAT SUCCESS LOOKS LIKE IN THIS ROLE
In the first 90–180 days, you will have:
- Clear dashboards built.
- Weekly creative testing running.
- CAC / MER improved.
- Meta + TikTok scaled profitably.
- New creative testing system installed.
- Clear team KPIs and ownership.
- Predictable growth engine in place.
- Path to $20M locked in.
WHY JOIN
- You will directly lead the company from $10M → $50M+.
- Fast-moving founder, zero politics, extreme clarity.
- Creative autonomy + budget to test and scale.
- A brand customers LOVE with insane product-market fit.
- Opportunities for long-term upside.
This is a career-defining role for someone who wants to lead the growth of a brand with global potential.
P.S. Ideal candidate's portrait
1) Worked(ing) within a brand with 30M-500M yearly revenue
2) DTC brand
3) Manager Meta and TikTok shop paid media within a 100k-500k USD monthly budget
4) Has experience scaling a brand from 10M revenue to 50M revenue (ideally)
