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Posted over 5 years ago
Requirements and responsibilities
• Manage A-LIGN's multi-million-dollar ad program across multiple platforms, driving improvements in lead quality and cost-effectiveness
• Execute and measure digital marketing campaigns across multiple channels: search, display, social media, and other channels (Google, Microsoft, LinkedIn)
• Own the full life cycle (strategy, development, deployment, optimization and reporting) of paid search campaigns
• Deliver optimizations and business insights through weekly, monthly performance analysis – continually measure and optimize ROAS
• Work collaboratively with product marketing and creative teams to write and optimize ad copy, landing pages, and other creative assets
• Effectively communicate performance and status to senior management
• Work with the SEO team to drive alignment and optimizations across SEO and SEM
• Stay up to date with the latest Paid Search and Paid Social trends and strategies
• Monitor the competitive landscape within the industry
Optionally, you can add more information later (benefits, pre-screening questions, etc.)