Shutterfly is looking for a detail-oriented CRM Operations Specialist to join our digital CRM TechOps team. The CRM Operations Specialist will assist with the development, management, and optimization of Shutterfly brand email, push, SMS programs—including; promotional and transactional campaigns, automated/behavioral sends, and highly personalized journeys. The specialist will also help champion email/digital marketing best practices and brand guidelines to email production and asset creation.Key ResponsibilitiesCollaborates with key marketing staff to develop and execute short term and long-term email automation, campaigns, and programs.Manages and maintains email lists, segmentation, and cohorts, and identifies opportunities for future campaigns or automation.Stays up-to-date with email marketing best practices and trends. Utilizes and explores competitor research, industry research and relevant reporting.Maintains an understanding of brand, audience, and company objectives.Manages personal timelines for campaigns and program deliverables.Assists and contributes to innovative content planning discussions, as well as execution and analysis of the email program.Supports thoughtful segmentation efforts using RFM/CLV models to create a more personalized consumer experience.Maintains current knowledge of industry best practices, regulation, and privacy issues.Assists with strategy decisions leading to continuous advancement of email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders, ecommerce manager, creative agency, category teams, and more.Qualifications4+ years of experience in email marketing, preferably in a B2C settingAbility to prioritize and effectively manage multiple priorities, projects, and resources in a fast-paced environmentUnderstanding of how automation works and how to continuously streamline workflow processes within Marketing OperationsBachelor's degree or equivalent experienceKnowledge of email marketing best practices, including list management, segmentation, and deliverabilityExcellent communication, problem solving, and collaboration skillsAbility to meet deadlines while managing multiple concurrent programsSalesforce Marketing Cloud, ActionIQ, Braze, HighTouch or Attentive experience a plusExperience writing custom SQL statements to create new audience segmentsHTML knowledge and responsive email best practices used for email production
3 days ago