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Published over 2 years ago
Responsibilities & more
đľ ProtopVA Community is excited to present this new job opportunity for a Part-Time Social Media And Lead Generation for a Solar Business.
đľ Schedule and pay rate:
â˝ Schedule: Monday to Friday from 8 am to 5 pm (Mountain Standard Time -MST).
â˝ Hours: 30 hours/week.
â˝ Pay rate: $6 - $8/hour.
âRates are dependent on your experience, determined by ProtopVA.
đľ Requirements:
â˝ Two years of experience working in similar roles.
â˝ Expertise in graphic design, with a strong command of Adobe Photoshop and Canva.
â˝ Proficient in social media management, utilizing various platforms to engage with audiences effectively.
â˝ Skilled in content marketing strategies to create engaging and relevant content for target audiences.
â˝ Ability to manage customer relationships and provide exceptional customer service.
â˝ Proficiency in lead generation techniques, using innovative strategies to attract and convert potential customers.
đľ Responsibilities:
1ď¸âŁ Graphic design :
- Create graphics in Canva.com and Adobe Photoshop to post them on social media accounts.
- Create brochures and flyers with graphics to use for social media posts.
- Create PowerPoint presentations.
- Proficiency in using Adobe Photoshop.
2ď¸âŁ Social media management:
- Create a social media calendar to post X times a week.
- Help with managing Fb, Instagram, Twitter, Tik Tok, Youtube and Linkedin.
- Create monthly reports for social media activity and engagement, and provide insights and recommendations on how to improve.
- Help with social media content organization, scheduling & management.
- Manage Facebook, Instagram, Google MyBusiness, and Craigslist client accounts.
- Monitor organic posting and curating otherâs content.
- Monitor & respond to messages/inbox on any social media channel.
- Perform social media outreach to get leads. Use Facebook, LinkedIn, Twitter, Instagram, YouTube, etc.
- Publish posts on different social media channels (Facebook, Instagram, Twitter, Tik Tok, YouTube, Linkedin, etc.
- Review social media metrics like Facebook Insights.
- Use Hootsuite, Buffer, Facebook, or similar to schedule social media posts.
- Use YouTube to upload videos, write titles, and descriptions.
- Video optimization for social media, adding SEO data for YouTube.
- Monitor competitors to find inspiration, identify opportunities and stay informed on Social Mediaâs latest trends.
- Reach out to influencers on social media, build a database of influencers and send emails.
- Creating basic graphic designs on Canva.
3ď¸âŁ Book appointments on social media:
- Send DMs to get the potential client (the lead), to book a call with the clientâs company to learn more about their services.
- Continue the DM conversations, with the goal of getting the lead interested in learning more.
- Send more information on how to schedule and book a call/appointment with the companyâs owner or representatives.
- Use Calendly or similar call booking software to handle sales calls.
4ď¸âŁ Lead generation & list building:
- Look for new prospects/leads, they already have many prospects on a list however the VAs will search as well for potential prospects.
- Find new leads by using social media by following hashtags, and âcheck-insâ on Facebook, Tik Tok, Instagram etc.
- Keep track of how many people have been reached out, sent messages, etc.
- Create a Google Sheets doc to keep track of everything including Social media/ URL/username, date when they connected, date of when the message with the booking link was sent, etc.
- Keep track of analytics and dates to understand conversion metrics.
- Find people within the target of the client, the client should share who the ideal customer is and the type of lead the VA should be looking for.
- Look for high-level people, usually the VP of Sales, VP of Marketing, Executive Vice President (EVP), Director of Sales, Entrepreneur, Consultant, and Directors, to join specialty networking or industry-specific groups.
5ď¸âŁ Social media outreach:
- Find ideal contacts/leads/clients and reach out to them via DM (Direct Message).
- Follow the scripts provided, but must also take the initiative to know how to answer.
- Have written conversations as naturally as possible, and focus on trying to help keep track of who theyâre in touch with and qualify leads into the clientâs CRM system.
- Research focused on the clientâs buyer persona (ideal client for the company) through hashtags or other accounts.
- Send and receive DM messages from/to leads through the clientâs social media accounts (TikTok, Instagram, etc.).
- Reach out privately pretending to be the client, and then connect with them, and find out if they need help with anything.
- Open up the conversation in a cool, low-key way (not hard sales at all).
- Pre-qualify the person to see if theyâre a good fit to work with the client.
6ď¸âŁ Content marketing:
- Creating offsite content that links back to your website and blog.
- Interviewing sources.
- Finding statistics to add.
- Repurposing content, using a variety of mediums such as infographics, videos, slideshows, and webinars.
- Creating and managing your editorial calendar.
- Establishing deadlines for content.
- Building spreadsheets for your editorial calendar.
- Backing up content in the Cloud.
- Finding and editing photos.
- Converting files.
- Working on increasing post engagement.
- Keeping track of your content marketing budget.
- Ensuring all content is mobile-friendly.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)