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Requirements and responsibilities
About UsDutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers in most states. For less than $100 per year, Dutch offers real relief and convenience for pets and their families.As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds.”Here’s what other customers have said about Dutch Vet:"The easiest vet visit you'll ever have.”"More thorough than my in-person vet.”"No nonsense, quick, easy and friendly veterinarian. Much cheaper than our regular local vet that couldn’t get us in. So glad I found Dutch!"Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart, BARK). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.The RoleWe’re looking for a GM of Insurance to build, launch, and scale Dutch’s pet insurance business.This is a highly entrepreneurial leadership role for someone who can operate like the CEO of a new business line inside a fast-growing company. You will be responsible for taking Dutch’s insurance vertical from early stage to national scale — including building the operating model, launching across all 50 states, developing the go-to-market strategy, managing key insurance partners, and owning the business P&L.This role is ideal for someone who combines strategic thinking with deep execution. You should be comfortable building from zero, navigating regulated markets, managing cross-functional teams, and making the commercial decisions required to grow a meaningful, profitable business.Please note this is a fully remote role, but you must reside in Canada OR any of the following states: Tennessee, California, Illinois, Florida, Iowa, North Carolina, New Jersey, New York, Texas, Oregon, Colorado, Washington.WHAT YOU'LL DO:Own Dutch’s pet insurance vertical end-to-end, including strategy, launch, growth, operations, and financial performanceDevelop the business plan for Dutch Insurance, including revenue model, margin profile, customer acquisition strategy, retention strategy, and long-term growth roadmapLead the work required to make Dutch Insurance available nationally, including the path to launching in all 50 statesPartner with legal, compliance, insurance carriers, brokers, TPAs, and other external partners to ensure Dutch’s insurance offering is compliant, scalable, and operationally soundEvaluate and manage insurance partnership structures, including carrier relationships, agency/broker models, underwriting partners, claims partners, and potential MGA-style opportunitiesDefine the customer experience across quote, purchase, onboarding, claims education, renewal, and ongoing member engagementWork closely with product, engineering, marketing, lifecycle, CX, clinical, legal, and finance to integrate insurance into the Dutch member experienceBuild and optimize the insurance funnel, including pricing presentation, plan positioning, conversion, attach rate, and cross-sell opportunitiesOwn the insurance P&L, including revenue, CAC, contribution margin, retention, partner economics, and operating costsDevelop dashboards, reporting, and operating cadences to track the health of the businessIdentify new growth opportunities across Dutch’s existing member base, new member acquisition funnel, employer/affiliate channels, and strategic partnershipsBuild the team, processes, and vendor infrastructure required to scale the vertical over timeServe as the internal expert and executive owner for the insurance businessWHAT WE'RE LOOKING FOR:8+ years of relevant experience in insurance, consumer fintech, healthcare, pet care, marketplace, subscription, or regulated consumer businessesExperience owning a business line, product line, marketplace, or P&L with measurable revenue and margin accountabilityStrong understanding of insurance business models, ideally including carrier partnerships, distribution, brokerage/agency models, claims operations, compliance, and state-by-state regulatory considerationsProven ability to build and scale a new business, product, or market from early stage to meaningful revenueHighly analytical operator who can translate data into commercial decisionsStrong cross-functional leadership skills, with the ability to align product, marketing, legal, operations, finance, and external partnersExcellent judgment in regulated, complex, or ambiguous environmentsStrong commercial instincts around pricing, packaging, conversion, retention, and unit economicsAbility to move quickly while maintaining a high bar for compliance, customer experience, and operational qualityEntrepreneurial mindset — you are excited to build the playbook, not just follow oneClear communicator who can operate at both the executive/board level and the detailed execution levelNICE TO HAVES:Experience in pet insurance, health insurance, property & casualty insurance, embedded insurance, or consumer insurance distributionExperience launching insurance products across multiple statesExperience working with insurance carriers, MGAs, brokers, TPAs, claims administrators, or reinsurance partnersExperience in a high-growth startup or marketplace environmentFamiliarity with subscription, telehealth, pharmacy, veterinary, or healthcare-adjacent business modelsExperience building financial models, board-level reporting, and business-line operating plansWHY THIS ROLE IS EXCITING:You’ll have the opportunity to build and own a major new business line at DutchYou’ll operate like the CEO of the insurance vertical, with direct responsibility for strategy, execution, growth, and P&LYou’ll help bring a more accessible, integrated pet insurance experience to millions of pet parentsYou’ll work at the intersection of veterinary care, telemedicine, insurance, pharmacy, and consumer healthcareYou’ll have significant executive visibility and the ability to shape a category-defining businessYou’ll join Dutch at a moment when the company is scaling rapidly and expanding beyond telemedicine into a broader pet health platformWHY WORK FOR DUTCH?Competitive compensation between $175,000 – $250,000 base salary, plus equity and performance-based incentives. Actual compensation will depend on experience, qualifications, and location.Health, dental, and vision insuranceFlexible PTORemote-first cultureThe chance to make a meaningful impact on pets and the people who love themThe opportunity to help build one of the most important consumer healthcare companies in pet careDUTCH'S GUIDING PRINCIPLES:Pets First – Business and medical decisions are always guided by the pet’s best interest.Agile Like a Cat – We move quickly with thoughtfulness and precision.Creativity is our Catnip – We push boundaries and make complex topics easier to understand.Be the Human Your Dog Thinks You Are – Lead with kindness, clarity, and care.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. 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Optionally, you can add more information later (benefits, pre-screening questions, etc.)