Head of Marketing (Operations-Focused) at Home Alliance | Torre

Head of Marketing (Operations-Focused)

You'll build and scale large-scale local marketing systems, driving revenue growth through operational excellence.
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Freelance
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Remote (for Armenia residents)
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Emma of Torre.ai
9 days ago

Requirements and responsibilities


Location: Global (Remote, Los Angeles Time Zone)Schedule: Monday – Friday, 8:00 AM – 5:00 PM (LA Time)Type: Full-Time ContractorA Hiring Group is searching globally for a Head of Marketing (Operations-Driven) on behalf of a U.S.-based client in the marketing and growth sector.This role requires a highly execution-focused marketing leader with proven experience managing large-scale local marketing operations — including direct oversight of 100+ Google Business Profiles (GMBs) — alongside full ownership of performance, demand generation, and team operations.About the RoleAs Head of Marketing, you will act as the operational backbone of the marketing function, ensuring that strategy is translated into scalable, repeatable execution systems.You will oversee day-to-day marketing operations across SEO, Local SEO (GMB), Content, Design, and Demand Generation, with a strong emphasis on process, performance tracking, and output consistency.This is not a purely strategic role — you must be comfortable getting into the weeds, optimizing workflows, managing large asset volumes (GMB listings), and ensuring execution quality at scale.Key ResponsibilitiesOwn and execute a performance-driven marketing strategy tied directly to revenue goalsOversee and optimize 100+ Google Business Profiles (GMBs), ensuring accuracy, rankings, reviews, and ongoing activityBuild and manage scalable operational systems for Local SEO, content production, and demand generationLead cross-functional teams (SEO, Content, Design, Demand Gen) with a focus on execution efficiency and accountabilityTranslate executive priorities into clear operational plans, KPIs, and weekly deliverablesAlign lead generation volume with fulfillment/production capacityImplement and enforce processes, SOPs, and automation across marketing functionsManage marketing performance metrics, including CPL, CAC, ROI, and conversion ratesEstablish real-time reporting dashboards and performance tracking systemsContinuously identify bottlenecks and optimize workflows for scaleSuccess MetricsGrowth and consistency of qualified inbound leadsPerformance and health of GMB listings (rankings, engagement, reviews)Marketing ROI and cost efficiency (CPL, CAC)Execution speed and campaign delivery consistencyAccuracy and visibility of reporting across all channelsIdeal Candidate5+ years in marketing leadership with strong operational ownershipMandatory: Hands-on experience managing 100+ Google Business Profiles (GMBs) at scaleDeep expertise in Local SEO, performance marketing, and lead generation systemsProven ability to build and manage execution teams and workflows, not just strategyStrong understanding of funnels, attribution, and ROI optimizationExperience with CRM systems, GA4, Search Console, GMB tools, and reporting dashboards with Claude amd other AI tools.Highly detail-oriented with a process-driven mindsetStrong leadership, accountability, and problem-solving skillsWhy JoinFully remote, global role aligned with U.S. business hoursHigh-impact role with direct ownership of marketing operations and revenue growthOpportunity to build and scale large-scale local marketing systemsStrong executive support with high autonomyApply now if you are an execution-driven marketing operator with proven experience managing large-scale GMB portfolios and delivering measurable growth.
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