Requirements and responsibilities
About NectirNectir is the secure AI infrastructure purpose-built for schools. Nectir AI provides 24/7 personalized learning support grounded in course content, without compromising trust, outcomes, or academic integrity. Nectir AI can be integrated into existing Learning Management Systems and is fully FERPA- and SOC 2-compliant. Trusted by 80,000 students across 100+ campuses, Nectir is backed by independent, peer-reviewed research demonstrating a 7.5% campuswide GPA increase. Nectir has raised $18.5M from leading investors including Rethink Impact, Long Journey Ventures, and Entrada Ventures.About The RoleWe are seeking a Demand Generation Manager to own and scale our pipeline creation engine as we grow our enterprise AI platform for education. This role is responsible for turning brand awareness and PR momentum into predictable, qualified pipeline for Sales.This is a hands-on, execution-focused role for someone who enjoys testing channels, building campaigns, and iterating quickly. You will partner closely with our PR/Brand lead, Sales leadership, and Revenue Operations to ensure demand generation efforts are targeted, measurable, and tied directly to revenue outcomes.In the early phase of this role, you will also help stand up foundational demand workflows in HubSpot (e.g., lead capture, basic routing, campaign tracking) to support rapid pipeline generation. These responsibilities are temporary and foundational, with the expectation that ownership transitions to a dedicated Revenue Operations leader as the company scales.This role will report to our VP of Business Development, working close with Marketing, PR, and Revenue Operations.What You'll DoPipeline Creation & GrowthOwn qualified pipeline generation targets aligned to revenue goalsDesign and execute demand generation campaigns that drive sales conversationsTranslate PR, thought leadership, and brand awareness into inbound demandBuild repeatable, scalable pipeline motions for enterprise buyersChannel Strategy & ExecutionTest, launch, and optimize demand channels such as: paid search and paid social (e.g., LinkedIn), retargeting, account-based and targeted campaigns, webinars and virtual events, targeted email campaigns, and in-person industry conferences and eventsRapidly identify winning channels and scale investmentShut down underperforming efforts quicklyCampaign Development & MessagingPartner with PR/Brand to align campaigns with core messaging and positioningDevelop campaign themes, offers, and landing page requirementsEnsure campaigns are ICP-specific and use-case drivenCollaborate with Sales to ensure messaging reflects real buyer conversationsWebsite & Conversion OptimizationOwn the website as a pipeline conversion assetDefine landing page requirements, CTAs, and conversion pathsPartner with PR/Brand to ensure narrative consistency and credibilityContinuously optimize conversion rates across high-intent pagesEarly-Stage HubSpot & Workflow SupportImplement and maintain basic HubSpot workflows to support demand generation, including: lead capture and form setup, lifecycle stage progression, simple lead routing and notifications, campaign tracking and taggingPartner with Sales to ensure inbound leads are followed up on quicklyDocument workflows and assumptions to support a smooth handoffCollaborate closely with future Revenue Operations leadership to transition ownership of systems and reportingSales Alignment & EnablementAlign with Sales on what constitutes a sales-ready lead and feedback on lead quality and objectionsProvide Sales with campaign context, targeting rationale, and follow-up guidanceParticipate in regular pipeline and performance reviewsMeasurement & Performance OptimizationOwn performance against: qualified leads, sales-accepted leads, pipeline created, and cost per opportunityUse reporting (in partnership with RevOps) to guide decisions and investmentPresent clear insights and recommendations to leadershipWhat We're Looking ForMust-Haves4+ years of experience in B2B demand generation or growth marketing in EdTech or enterprise SaaSProven track record of building pipeline, not just awarenessHands-on experience managing paid and organic demand channelsStrong understanding of enterprise sales motionsData-driven mindset with comfort interpreting funnel metricsAbility to operate independently in a fast-moving Series A environmentWorking knowledge of HubSpot, including building basic workflows and automation to support demand generationNice-to-HavesExperience at an early-stage or high-growth companyFamiliarity with account-based marketing approachesExperience collaborating closely with Revenue Operations or Sales OpsComfort working with limited resources and iterating quicklyWhat Success Looks Like in This RolePipeline creation increases measurably within the first 90 daysA small number of demand channels consistently produce sales-accepted leadsWebsite conversion rates improveSales trusts the quality and relevance of marketing-generated pipelineFoundational demand workflows are established and documented for handoffWorking at NectirWe're a startup, which means the work moves fast, but the impact is real. You will not be a small cog in a big machine here, but the engineer building the machine itself.This is a foundational hire at a critical stage of the company's growth. Our brand and PR efforts are generating awareness and inbound interest, but converting that momentum into predictable, qualified pipeline requires focused ownership and execution.Important Note on Scope: While this role may support early-stage HubSpot workflows to keep pipeline moving quickly, long-term ownership of CRM architecture, attribution, forecasting, and lifecycle operations will reside with Revenue Operations. This role is intentionally designed to remain focused on pipeline creation and growth.What We OfferCompetitive base salaryClear performance metrics and expectationsComprehensive health coverage: medical, dental, and vision (for US-based roles only)401k with employer match (for US-based roles only)Equity (stock options), so you share in what we're buildingFlexible, remote-first work environment
Optionally, you can add more information later (benefits, pre-screening questions, etc.)