Meta Ads Specialist (Performance Marketing) at Talent Bridging Careers | Torre
Meta Ads Specialist (Performance Marketing)
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Talent Bridging Careers

Meta Ads Specialist (Performance Marketing)

Talent Bridging Careers
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Full-time

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Shared by
Diana Montoya
 3 months ago

Requirements and responsibilities

✨ What you’ll do:Build, manage, and optimize Meta Ads campaigns (Facebook & Instagram)Manage Google Ads campaigns when needed (Search, Display, PMax)Develop audience targeting strategies (lookalike, retargeting, interest-based)Monitor performance metrics like CPA, ROAS, CTR, and conversion ratesConduct A/B testing on creatives, copy, and audiencesCollaborate with the creative team to improve ad performanceSet up and manage tracking tools (Meta Pixel, GA4, Google Tag Manager)Analyze campaign data and provide actionable performance insightsIdentify opportunities to scale campaigns efficiently✅ Requirements:Proven experience managing Meta Ads with strong resultsStrong understanding of performance marketing metricsExperience using Meta Ads Manager & Business ManagerStrong audience targeting and funnel strategy knowledgeAnalytical and reporting skillsExperience with Meta Pixel, GA4, and GTMStrong communication and collaboration skills🌟 Nice to Have:Experience with Google Ads (Search, Display, PMax)Ecommerce or lead generation campaign experienceFamiliarity with CRO and landing page optimizationMeta or Google Ads certifications📍 Full-Time Remote
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