What is VisionPoint?VisionPoint is a marketing agency that helps colleges, universities and community colleges meet their admissions, branding, fundraising and communication goals. Our commitment to strategy, diverse understanding of all marketing disciplines and ability to build consensus across scores of stakeholders enables us to form deep, long standing client relationships.VisionPoint Marketing boasts a team of really smart people who work collaboratively - without allowing egos or company politics to get in the way. We work in tandem with clients to help make them successful. We work comfortably in an environment of constant change, and we thrive under the pressure of deadlines.We work hard. But we achieve a balance of hard work and hard play, and we wouldn’t want to be doing anything else or doing it any other way.Contribute to Something that MattersAt VisionPoint, our exclusive focus is in higher education. We serve universities, colleges and community colleges around the country – from nearby schools like NC State, Duke and the University of Virginia to Pacific coast schools like UC Santa Barbara. We chose higher education as our playground because, frankly, we believe in what we're marketing. We're not curing cancer, but we just might be helping the next great cancer researcher find their perfect school. Learn more about our focus on higher education!Do Some Amazing WorkOur portfolio will show you award-winning branding, marketing and website design (among other work). Year over year, we’re invited to share our work at many of higher education’s preeminent marketing conferences around the country. We're proud of that work, but we know we can make it even better. Maybe you can help.View our portfolio!Help to Shape a Great CultureWe're a small company – dozens, not hundreds – with an outstanding group of bright, passionate and just downright good people. Since 2001, we've worked hard to build a culture in which everyone has a voice and everyone has an impact. You're one of a handful of influencers at VisionPoint, not one in a crowd.Meet our team!Our people and culture are guided by a fundamental set of values we call Vision Points. Our Vision Points inform everything we do--from the work we take on to the people we hire to the way those people answer their phones. Our Vision Points are the proverbial bar by which we measure our performance. They unite us as a group and foster deep connections with our clients. They are what make us...well, us.View our Vision Points!Not to mention our company offers an outstanding benefit package that includes options for health, dental, vision, matching 401k, paid time off and some other cool stuff. No, we’re not able to match a huge corporate salary, but we are competitive. To be honest, if money is your primary motivation, you won't be a good fit here. We're looking for people who want to create amazing work, contribute to an amazing culture and serve clients who are making a critical difference in people's lives.The PositionAs a Marketing Strategist, you will author and oversee the development of integrated marketing and enrollment strategies that drive measurable outcomes for our higher education client partners. Unlike agencies focused solely on awareness and lead generation, VisionPoint delivers full-funnel strategies that support institutions from prospect discovery through enrollment, retention, and beyond. This role requires a strategist who understands the admissions and enrollment lifecycle and can translate research, data, and institutional priorities into actionable marketing direction.You will serve as the senior thought leader on assigned accounts, leading research and discovery, crafting comprehensive marketing and enrollment plans, guiding cross-functional execution, and delivering compelling strategic presentations. You will collaborate closely with Client Experience, Client Operations, Media, Creative, Analytics, CRM, and Web teams to ensure strategic alignment and effective implementation.This role also supports agency growth through business development contributions and reports to the Director of Strategy.What You’ll DoResearch Analysis and Strategy DevelopmentWork cross-functionally throughout the engagement lifecycle to ensure strategy informs execution, partnering with Client Experience and Client Operations to lead major client meetings, presentations, and partnership renewals.Conduct research and discovery, including competitor research, focus groups, workshops, quantitative market studies, and surveys.Analyze quantitative and qualitative data to identify key insights and translate findings into clear, actionable strategic direction.Conduct market and situational analyses to define goals, draw insights, and develop tailored marketing strategies for client partners that meet their unique needs.Build strategy briefs, reports, and other deliverables in collaboration with other in-house subject matter experts in media, SEO, creative, analytics, CRM, and web.Full Funnel Enrollment Strategy & Institutional AdvisoryDevelop and lead strategies that support the complete prospect journey, from awareness and inquiry through application, yield, melt prevention, retention, and long-term engagement.Serve as a trusted consultant to institutional leaders across marketing and enrollment functions, ensuring alignment between marketing, admissions, CRM, and enterprise-level priorities.Advise institutions on full-funnel enrollment strategy, identifying opportunities to strengthen performance across audience acquisition, conversion, and lifecycle communication.Provide strategic guidance on marketing department structure, resourcing models, and operational workflows to support scalable and sustainable enrollment growth.Identify gaps, redundancies, and inefficiencies across marketing and admissions efforts and recommend practical, data-informed improvements.Recommend and guide execution across tactics such as:Student Search strategyPaid Media & Digital AdvertisingOrganic content marketingDirect mailLead nurturing workflowsDigital experience optimizationCreative campaign developmentStrategic Enrollment PlanningFacilitate stakeholder workshops and executive discussions to build alignment, prioritize initiatives, and drive strategic decision-making.Align all marketing activity with admissions goals, enrollment targets, institutional KPIs, and long-term sustainability.Business Development SupportProvide research insights as a subject matter expert to VisionPoint’s business proposals.Participate in developing and delivering new business pitches and presentations.On occasion, draft case studies that showcase the impact of VisionPoint’s work.Strategy Team SupportStay abreast of higher education and marketing trends to offer insights on their impact on higher education marketers, enrollment professionals, and prospective students.Contribute to the Strategy team’s efforts in strategic planning, operations, cross-team initiatives, and continuous improvement of deliverables and processes.Who You AreBackground and SkillsYou have 4+ years of relevant experience in marketing, strategy, and analysis, specifically within or for the higher education sector.You’re skilled at analyzing large quantities of research and data to identify insights and translate complex ideas into clear, actionable takeaways.You’re a skilled writer and verbal communicator with the ability to influence and engage others.You demonstrate excellent organizational and task management skills, including strong attention to detail and follow-through.You can manage multiple workstreams and projects simultaneously in a dynamic, collaborative environment.You’re a proactive, thoughtful problem solver who can think critically and navigate ambiguity.You have a high standard of excellence and are committed to delivering high-quality work.You authentically value diversity, equity, and inclusion and possess a growth mindset driven by curiosity.You’re Likely to Stand Out IfYou have experience in an agency or consulting environment.You have experience working in a matrixed or cross-functional environment.A Quick NoteVisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. Even if your past work doesn’t meet all of the preferred qualifications, we still encourage you to apply if you are enthusiastic about this opportunity!VisionPoint CultureAt VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. That’s why it’s important to us that future team members connect with — and contribute to — our culture. Our communication, collaboration, satisfaction, and growth are largely dependent upon how we all, as individuals, embrace and live out our values. We have a laser focus on knowing, providing solutions for, and advancing higher education because of its transformative power in the world. We believe in the work we do, we support each other, we work hard, and we like to have a bit of fun, too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day. View our culture at
our culture.
