Senior Product Marketing Manager at Domino Data Lab | Torre

Senior Product Marketing Manager

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Full-time

Legal agreement: Employment

Compensation
USD118K - 155K/year
Non-negotiable
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Hybrid (United States)
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Posted almost 5 years ago

Responsibilities & more


• Market positioning: Play a lead role in elevating our messaging and positioning to the c-suite; build strategic content highlighting the central role we play for enterprises who want to optimize data science. • Product positioning: Determine target personas and develop messaging to succinctly describe the unique value of Domino overall, plus the benefits of specific features. • Content creation: Develop customer-facing materials, including press releases, videos, white papers, web copy, data sheets, blogs, webinars, and more, that drive thought leadership for Domino, and engagement by users and potential buyers. • Product launch strategy and execution: Establish launch and communications strategies for internal and external audiences. Develop clear and differentiated messaging, plus supporting content, and coordinate internal efforts to ensure engagement, understanding, and adoption. • Product adoption: Work with marketing/demand generation teams to support campaigns that drive awareness, facilitate buyer research, and prove Domino value to late-stage prospects, as well as new departments within existing customers. • Sales productivity: Enable the salesforce with crucial information and materials that allow them to communicate the value of Domino products and the various use cases they support. • Competitive intelligence: Understand the competitive landscape and assess competitors, including their business and technical capabilities, to serve as inputs to playbooks, battlecards, and other materials to help Sales effectively position Domino during the sales cycle. • Analyst relations: Build and maintain relationships with key analysts at Tier 1 firms. Develop and deliver content to support inquiries and briefings, and contribute to the Domino response to analyst ranking reports.
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