Senior Manager, Enterprise Demand Generation at Chili Piper | Torre
Senior Manager, Enterprise Demand Generation
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Chili Piper

Senior Manager, Enterprise Demand Generation

Chili Piper
Posted by
Cristian David Villarraga
D
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Full-time

Legal agreement: Employment

Compensation
USD85k - 148k/year
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Remote (anywhere)
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Posted over 5 years ago

Requirements and responsibilities

• Manage Enterprise acquisition channels and lead integrated marketing campaigns, including setting strategy, developing forecasts, evaluating appropriate budget levels, and measuring results • Apply a combination of creative thinking with operational rigor and excellence to design and execute measurable campaigns that drive demand for our Enterprise prospects and customers • Define and iterate on our marketing automation and lead scoring strategy • Embed yourself in the sales organization, becoming a subject matter expert on the Chili Piper Enterprise customer journey and a strategic partner to sales leadership • Collaborate with our marketing and ops team to set up robust reporting infrastructure and foster data-driven decisions • Create overall ABM strategy and execution in close cooperation with the sales organization • Lead the planning and development of go-to-market strategies for demand generation campaigns across products and key industries • Grow and maintain a deep understanding of Chili Piper’s audience segments and their needs across media planning, campaign measurement, and implementation. • Partner with inside sales to drive outbound campaigns that align with regional initiatives and campaign priorities within key target accounts. • Drive top of the funnel, cross-sell, and upsell campaigns to align with sales motions. • Manage cross-functional campaign teams to ensure all campaign elements are designed with purpose and executed with excellence. • Establish campaign KPIs; track and report on metrics and make recommendations for ongoing and future improvements and optimizations.
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