Senior Amazon Brand Manager at Inspiratek | Torre

Senior Amazon Brand Manager

You'll drive brand growth and profitability through advanced data analytics and AI-powered insights.
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Full-time

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Posted 2 days ago

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About Us: Inspiratek LLC is a US-based e-commerce company generating $18M+ annually on Amazon, with expanding presence on TikTok Shop and DTC Shopify. We operate 5 private label brands with 20+ active products across the portfolio. What Makes Us Different: - We are building one of the most data-driven operations in the private label space. - Our team uses advanced analytics, AI-powered operational agents, custom data pipelines, and structured decision frameworks to manage every aspect of the business, from keyword-level PPC decisions to inventory forecasting to competitive intelligence. - This is not a company where you will be making gut calls. - Every decision is backed by data, and every action plan has measurable outcomes. Team: - We are a 27-person distributed team across the world. - We operate in a fast-paced, high-autonomy environment where ownership and accountability matter more than hours logged. The Role: - As Amazon Brand Manager, you will own the performance of assigned brands within our portfolio. - You are the person who sees the full picture, connecting PPC performance to listing quality to inventory health to competitive positioning, and drives cross-functional execution to hit targets. - You will report directly to the CEO and work alongside a Brand Management team, PPC specialists, a Data Operations team, and AI-powered operational agents that surface insights, flag anomalies, and generate weekly audit drafts for your review. Key Responsibilities: Strategic Brand Performance: - Own end-to-end brand P&L accountability for assigned products, including revenue, margin, advertising efficiency, and organic growth. - Conduct weekly brand performance reviews using our Four-Quadrant Diagnostic Framework (STRONG / VISIBILITY / CONVERSION / BOTH FAILING) across keyword syntax segments. - Develop and execute brand strategies that balance profitability with growth. - We prioritize margin over revenue. - Set and track measurable KPIs: TACoS, organic share, keyword rank targets, CVR versus market benchmarks, contribution margin. - Manage products through their lifecycle, from launch phase (higher TACoS acceptable, rank-building focus) through maintenance (margin defense, organic dominance). Data Analysis & Decision-Making: - Analyze SQP (Search Query Performance), business reports, PPC data, keyword rank tracking, and competitive intelligence to diagnose performance issues. - Interpret keyword-level and syntax-segment-level data to identify root causes, not just symptoms. - Build and maintain product-level profitability models including true COGS, FBA fees, advertising costs, returns, and LTSF exposure. - Use data tools (Helium 10, DataDive, Keepa, SellerBoard, and internal dashboards) to monitor and optimize performance daily. - Review AI-generated audit drafts and weekly performance reports. - Validate findings, add strategic context, and convert insights into action plans. Cross-Functional Coordination: - Collaborate with PPC specialists on campaign strategy, bid optimization, and budget allocation aligned with brand-level goals. - Work with the inventory and logistics team to manage DOS (Days of Supply), prevent stockouts on hero SKUs, and mitigate LTSF (Long-Term Storage Fee) exposure. - Coordinate with product development on listing improvements, packaging changes, and product enhancements driven by review analysis and competitive gaps. - Partner with the creative team on A+ content, image optimization, and video content development. - Communicate action plans with clear ownership, deadlines, and success metrics. - No open-ended initiatives. Operational Excellence: - Monitor account health, listing integrity, Buy Box ownership, and suppress/deactivation alerts daily. - Track and manage competitive threats including pricing changes, new entrants, review velocity shifts, and promotional activity. - Manage product review strategy including Vine enrollment, negative feedback response, and review velocity tracking. - Optimize operational costs (FBA fees, storage fees, referral fees) and identify cost-saving opportunities proactively. - Handle Seller Support cases, appeals, and listing reinstatement when needed. What We Are Looking For: Required Experience: - 3 to 5+ years of hands-on Amazon Brand Management for private label brands (not reselling, not agency-side). - Proven track record managing Amazon brands at $5M+/year revenue. - Deep expertise with Amazon Seller Central, including Business Reports, SQP, Advertising Console, Inventory Management, and Brand Analytics. - Strong PPC knowledge. - You understand campaign structures, match types, placement strategy, ACOS versus TACoS, and how advertising connects to organic rank. - Proficiency with Amazon analytics tools: Helium 10, Keepa, DataDive, SellerBoard, or equivalent. - Advanced Google Sheets skills (VLOOKUP, INDEX/MATCH, pivot tables, conditional formatting, weighted calculations). - Experience managing cross-functional teams across time zones. Preferred Experience: - Experience in competitive consumer goods categories on Amazon. - Familiarity with product launch strategy on Amazon (ranking campaigns, review generation, phase-based scaling). - Experience with inventory planning, including DOS calculations, LTSF management, and reorder timing. - Exposure to competitive intelligence tools and methodologies. - Experience working alongside data teams or AI/automation tools in an operational context. Who You Are: - You think in terms of data and frameworks, not opinions. - Every recommendation you make is backed by specific metrics. - You are proactive, not reactive. - You identify problems before they become crises. - You are comfortable with ambiguity and can prioritize ruthlessly when multiple things need attention. - You take ownership. - When something is your responsibility, you drive it to completion with measurable results. - You communicate clearly and concisely. - You can explain a complex problem and your recommended solution in a few sentences. - You are detail-oriented but do not lose sight of the strategic picture. What You Will Get: - Competitive salary based on experience. - Fully remote position. - Work from anywhere. - Direct access to the CEO. - Your ideas and analysis reach the decision-maker, not a middle manager. - Advanced tooling and infrastructure, including AI-powered analytics, custom dashboards, and automated reporting that let you focus on strategy instead of data entry. - A team that values data-driven decision-making and continuous improvement. - Opportunities for growth as the company expands into new marketplaces and channels. - Employee discounts on Inspiratek products. What a Typical Week Looks Like: - Monday: Review weekend sales data, check inventory levels on fast-movers, scan for competitor price changes or new deals. - Review AI-generated performance flags from the weekend. - Prioritize action items for the week. - Tuesday to Thursday: Dig into brand performance, weekly audit reviews, PPC optimization calls with the ad team, listing improvement coordination with creative, inventory health checks with logistics. - Handle any escalations (listing suppressions, competitor attacks, account health issues). - Friday: Weekly performance wrap-up and reporting. - Update trackers and action plans. - Strategic planning for the coming week. - Flag any decisions needed from leadership.
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