Product Marketing at Prime Recruitment | Torre

Product Marketing

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Full-time

Legal agreement: Employment

Compensation USD1.46k/month
Non-negotiable
location_on
Kuala Ampang, Kuala Lumpur, Selangor, Malaysia
Posted 9 months ago

Responsibilities


Position: Product marketing executive Location: Malaysia Employment type: Full-time The product marketing executive plays a key role in driving promotional campaigns, product awareness, and user engagement through strategic marketing initiatives. This position focuses on planning and executing impactful campaigns across sports and gaming products, requiring a combination of creative execution, analytical insight, and cross-team coordination. Job responsibilities: Creative campaign development * Develop promotional concepts for sports events, game features, and new product launches. * Write marketing copy for banners, pop-ups, and in-site creatives aligned with brand positioning and customer interests. * Collaborate with the design team to define creative direction and ensure effective campaign execution. Game and event-based promotion planning * Research upcoming sports events and newly launched games to plan targeted promotional activities. * Monitor customer behavior and feedback to optimize campaign strategies and improve engagement and retention. Cross-team coordination and execution * Work closely with product, creative, and operations teams to align on campaign goals, timelines, and deliverables. * Participate in campaign testing to support smooth rollout across platforms. Risk awareness and analysis * Assist in analyzing customer betting patterns to identify irregular activities. * Support investigations related to potential fraud or misuse associated with product promotions. Job requirements: * Bachelor’s degree in marketing, business, communications, or a related field. * Proficiency in English for written and verbal communication. * Experience in product research, marketing campaigns, or training initiatives. * Ability to work in fast-paced environments while managing multiple projects. * Background in the gaming or iGaming industry is an advantage. Employee benefits: * Competitive salary and incentives. * Opportunities for career growth and professional development. * Collaborative and innovative work environment. * Participation in sports and gaming marketing campaigns.