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about 2 months ago
Requirements and responsibilities
Job DescriptionCoderPad's mission is to create a more inclusive and strong tech community. We are looking for a Marketing Campaign Manager to join our Marketing team.This role is execution-focused and impact-driven. You will own the planning and delivery of multi-channel campaigns that directly influence pipeline while building sustainable brand awareness that fuels future demand. You will work cross-functionally with Sales, Content, Product Marketing, Marketing Ops, and Demand Gen to deliver campaigns that move buyers from awareness to opportunity. This role reports to the Director of Demand Generation.What you'll be doing:Plan and execute coordinated, multi-channel campaigns — ensuring channels work together across the buyer journey.Channels include: Email marketing, Paid social, Paid search, Webinars / virtual events, Website landing pagesContent Development & Messaging Alignment: Translate positioning into compelling, performance-driven campaign messaging. Produce and refine campaign messaging effectively.Develop strong value propositions aligned to persona and funnel stageWrite high-performing content (with AI and team support), including: Blog posts, Video scripts, Emails, Landing pages, Ad copy, Long form contentAdapt messaging for awareness, engagement, and conversion stagesChannel Performance Optimization: Optimize campaigns using performance data; performance is measured by pipeline impact — not just activity metrics.Manage budgets and pacing for your programs/channelsRun A/B tests (subject lines, ads, landing pages)Optimize for CTR, CVR, CPL, and pipeline contributionIdentify underperforming messages or assets and iterate quicklyMarketing Automation & CRM Proficiency: Ensure campaigns are trackable, measurable, and aligned to revenue reporting.Working knowledge of: HubSpot, Salesforce, Basic segmentation and nurture setup, UTM tracking and attribution fundamentals, Strong partnership with marketing and sales operationsProject Management & Cross-Functional Coordination: Independently drive campaigns from concept to launch.Build campaign timelines, coordinate across content, design, sales, ops, demand gen, and product marketingManage multiple assets and deadlines simultaneouslyKeep launches on track in a fast-paced environmentManage and optimize campaign performanceWhat you should bring:3-5 years of experienceProven experience executing integrated demand generation campaignsHands-on channel experience across a mix of email, paid media, webinars, and landing pagesStrong content development and messaging capabilitiesExperience optimizing campaigns based on performance dataWorking knowledge of Hubspot and SalesforceAbility to operate independently while collaborating cross-functionallyCompensation$85,000 - $95,000 a year (Base salary range in USD)Compensation includes: Base salary and equityCompany OverviewCoderPad is on a mission to fix the technical interview process. We serve over 3,800 customers and have hosted more than 4 million technical interviews in 90+ programming languages since our launch in 2013.Benefits for YouMeaningful work with high impact for a well-loved productCompetitive, market-rate salariesStock options with a 4-year vesting scheduleMedical, dental, and vision insurance (90% covered for employees and dependents)Flexible Spending Account (FSA)401K with profit sharingUnlimited paid time off with an expectation of taking 3 weeks annually in addition to 20 company holidaysRemote-friendly environment with monthly WFH stipendParental leave (primary: 16 weeks; secondary: 12 weeks)Short- and long-term disability and life insurance coverageChoice of laptop computerInternal mobility and growth opportunitiesWork authorization / sponsorshipTo work at CoderPad, employees must have the permanent and unrestricted right to work in their country of residence without needing present or future sponsorship from the company.
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