We are a distinguished agency that specializes in strategic media planning, purchasing, and campaign management. Our excellence is widely acknowledged in the digital realm, particularly in serving pharmaceutical and consumer brands. Our dedicated team leverages the potential of key digital channels, including search marketing (SEM/SEO), social media, display advertising, and programmatic strategies, to amplify brand visibility and facilitate customer acquisition for our valued clients.
We are seeking a talented Biddable Media Strategist to join our growing team. This is a rare opportunity to join a stellar team at an award-winning digital marketing agency. The ideal candidate will be entrepreneurial-spirited, highly detail-oriented, and have exceptional problem-solving skills, along with prior SEM and paid social experience, preferably at an agency. Programmatic and SEO experience is a plus. Along with a competitive salary, yearly bonus, and benefits, we also offer opportunities for our employees to earn additional compensation by working overtime and earning reward points. Our office is located at 26 Broadway, and we offer beautiful common areas, daily wellness classes, and free coffee/snacks. We are following all CDC and state guidelines, and fully remote employees outside New York City will also be considered and are encouraged to apply.
Responsibilities:
- Conduct SEM and paid social media inventory assessment and develop budget allocation recommendations based on client goals
- Conduct social listening/audience insights analysis/insights/recommendations
- Conduct keyword research
- Develop and optimize text ads
- Planning, implementation, execution, and evaluation of campaigns
- Provide daily campaign management (Google, Facebook/IG, LinkedIn, TikTok, YouTube, etc.)
- Rebalance campaign budgets based on ad frequency and overall performance
- Demonstrate value against all initiatives by providing monthly/quarterly metrics reports
- Research and keep up on industry trends
- Ensure that the “Sosemo Approach” is followed by the team
- Work with Operations/Project Management to manage timelines and confirm that all work is delivered in a timely manner leveraging status reports, hours tracking, and project management software
- Manage clients and ensure satisfaction
- Assist with training and managing associates
