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Posted almost 2 years ago
Responsibilities & more
🚀 We're seeking an experienced UI designer for a full-time freelance agreement to join a kick-ass marketing team.
🌐 User Interface Design:
--Lead the design of user interfaces for our digital products, ensuring they are visually appealing, intuitive, and aligned with the brand's design language.
--Create wireframes, prototypes, and pixel-perfect UI designs that enhance the user experience.
--Collaborate with UX designers and developers to transform concepts into interactive and functional interfaces.
🎨 Visual Design:
-- Apply a strong sense of visual design to your work, ensuring that the user interface is not only functional but also visually appealing.
--Maintain consistency in design elements, color palettes, typography, and style adhering to brand guidelines.
--Collaborate with the marketing and branding teams to ensure alignment with the overall visual identity.
🌟 Landing Page Design:
--Create user-friendly and visually appealing landing pages that drive conversions and align with marketing goals.
--Develop landing page layouts, content hierarchy, and call-to-action elements that engage visitors and guide them toward desired actions.
--Optimize landing pages for performance, including load times and search engine optimization (SEO).
🎯 Brand direction:
-- Establishing and maintaining brand consistency across all design materials, ensuring visual elements, color palettes, typography, and overall style adhere to the brand guidelines.
-- Developing a deep understanding of the brand's values, personality, and target audience to represent the brand visually effectively.
-- Providing creative direction and guidance to internal or external designers to ensure brand consistency in all design deliverables.
-- Collaborating with the marketing team to develop and evolve the brand's visual identity and style guidelines.
💻 Supporting graphic design and illustrations for web:
-- Creating visually appealing and user-friendly web designs, including layouts, UI elements, icons, and graphics.
-- Optimizing designs for responsiveness, usability, and accessibility across different devices and screen sizes.
-- Collaborating with web developers to ensure seamless integration of visual elements into the final web product.
-- Creating custom illustrations and graphics that enhance the overall visual experience of the website.
📧 Email marketing:
-- Designing visually appealing and responsive email templates and newsletters that align with brand guidelines and effectively engage the target audience.
-- Creating layouts, graphics, and typography, encouraging click-through rates and conversions.
-- Optimizing designs for various email clients and devices to ensure consistent rendering and user experience.
-- Collaborating with the marketing team to align email designs with the overall campaign strategy and goals.
🤝 Collaboration:
Collaborate with cross-functional teams, including product managers, developers, and other designers, to ensure a cohesive and effective design process.
Communicate design decisions and rationale effectively, both visually and verbally.
Work closely with the marketing and branding teams to align UI designs, including landing pages, with the overall brand strategy.
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