About Puppy SphereWelcome to Puppy Sphere, we are a high-growth startup redefining the wellness category through puppy therapy! We’re on a mission to bring people together in welcoming spaces where the gentle power of puppies helps them slow down, boost their mood, and return again and again. As North America’s original puppy yoga company, we’ve built a community of over 400,000 people, making puppy therapy part of their everyday wellbeing ritual. We’ve partnered with global brands including the NBA, TikTok, and Google to bring the gentle power of puppies to even more workplaces, events, and communities!If you’re excited by growth, impact and care deeply about people, animals, and raising the bar in everything you do - we’d love to hear from you!Job DescriptionThis is a full-time remote role with our home base in Toronto. As Head of Performance Marketing, you own the revenue engine behind Puppy Sphere's growth; paid media, promotional campaigns, lifecycle, e-commerce, and the data infrastructure that connects it all. You lead a team of four and an external agency, and you're accountable for turning marketing spend into measurable business results. You sit alongside the Head of Brand & Content as a peer, and together you build the growth engine behind a category-defining brand.CompensationThe total compensation range for this role is $75,000 CAD - $100,000 CAD, depending on experience and scope. Final compensation structure may include base salary, bonus incentives, or a combination of both.What You’ll LeadTeam leadershipManage, develop, and coach direct reports, and manage agency relationshipsSet individual objectives, provide regular feedback, and build a high-accountability team cultureIdentify gaps in team capacity and make recommendations on hiring or restructuring as the business scalesFacilitate collaboration across the departmentsData, reporting & forecastingBuild and own the marketing performance dashboard, the single source of truth for the team and leadershipOwn CAC, ROAS, and LTV reporting across all paid channelsLead spend forecasting and budget allocation with clear financial rationaleEstablish a reporting cadence and present insights to the CEO regularlyIdentify trends early and make data-backed recommendations on reallocation and prioritizationPaid media & performanceOwn paid acquisition strategy across Meta, TikTok, and Google - with an in-house Ads Manager executing day-to-daySet channel strategy, budget allocation, and performance targetsAlign spend with class inventory, seasonality, city launches, and promotional calendarsCollaborate with the Head of Brand & Content on creative direction and testingE-commerce & conversion (Shopify)Own the booking funnel from ad click to confirmed class, in close partnership with the Tech ManagerLead CRO strategy across landing pages, checkout, mobile UX, and promotional executionOversee loyalty products including class packs, membershipsDrive funnel analytics and identify drop-off points and revenue opportunitiesLifecycle, retention & CXOwn the full customer lifecycle with a focus on increasing visit frequency and habit-buildingOversee the Email & Retention agency on Klaviyo flows, segmentation, winbacks, loyalty, and SMSGuide the CX Manager on retention initiatives and community touchpoints that drive repeat behaviourAlign lifecycle calendars to class schedules, studio openings, and corporate eventsMonitor retention metrics and identify levers to improve LTVB2B demand generationBuild performance funnels and lead generation strategies for the corporate wellness and events divisionPartner with Sales on positioning and pipeline supportOwn measurement of B2B marketing spend and pipeline contributionYou Bring6+ years in performance marketing or growth - ideally in DTC, e-commerce, fitness, or marketplace environmentsProven experience managing a team - you know how to develop people, set clear expectations, and hold them accountableDeep hands-on experience with Meta Ads, TikTok Ads, and Google Ads - you've managed meaningful budgets and know what good looks likeStrong Shopify and funnel analytics experience - you know where bookings are lost and how to fix itComfortable building dashboards and presenting financial performance to senior leadership - data is your default languageExperience managing external agencies and holding them to clear performance standardsProficiency with Klaviyo or a comparable lifecycle and email platformA collaborative peer mindset - you work closely with brand and creative teams and know great performance needs great creativeThrives in fast-moving startup environments with high accountability and low ambiguityComfortable managing across technical, creative, and CX functions - you lead a diverse team, not a single-discipline podPerksJoin a fast-growing startup with upward mobilityRemote work flexibility around the worldFlexible working hours, we trust you to manage your own time10 paid vacation days3 paid wellbeing daysAnnual Team RetreatExperience the happiness of working around puppiesUnlimited complimentary puppy yoga and puppy pilates classes for you, family and friendsAttend networking and unique invite-only events in your city and beyondOpportunity to work with celebrity clients and industry giantsPuppy Sphere ValuesWe create happiness.We care.We adapt.We show up.We raise the bar.
