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Posted 4 months ago
Requirements and responsibilities
Requirements4-6 years of professional experience, including at least 2-3 years in Salesforce Data Cloud/CDP.Experience configuring Data Cloud processes such as data streams, harmonization, identity resolution, and data modeling.Experience with integrations using APIs, ETL tools, and connectors.Understanding of data pipelines across CRM, ERP, and marketing platforms.Strong knowledge of data transformation, data quality, and unified profile creation.Experience in creating data segments and audiences.Understanding of data governance, compliance, and secure handling of PII.Experience troubleshooting data ingestion and activation issues.Experience with Marketing Cloud Personalization (Interaction Studio), data segmentation, and activation strategies.ResponsibilitiesDesign and implement solutions using Salesforce Data Cloud (Customer Data Platform).Configure data streams, identity resolution, and data harmonization processes.Build and optimize data models for unified customer profiles.Develop integrations with external systems using APIs, ETL tools, and connectors.Set up pipelines for ingesting data from multiple sources (CRM, ERP, marketing platforms).Apply transformation logic to ensure data quality and consistency.Configure identity resolution rules to merge customer records.Create segments and audiences for personalized marketing and analytics.Implement data governance, privacy, and compliance standards (GDPR, CCPA).Ensure secure handling of PII and sensitive data.Monitor and optimize Data Cloud performance for large-scale datasets.Troubleshoot and resolve data ingestion or activation issues.Work closely with marketing, sales, and IT teams to align data strategies.Maintain detailed documentation of configurations, workflows, and integrations.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)