Marketing Operations Manager at InVision | Torre
Marketing Operations Manager
InVision
InVision

Marketing Operations Manager

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Full-time

Legal agreement: Employment

Compensation
USD90K - 95K/year
Non-negotiable
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Remote (anywhere)
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Posted over 4 years ago

Responsibilities & more

• Our Demand Generation team makes an important impact on how we solve for business problems, and increase efficacy of our standard practices. • Own campaign operations in our tech stack, including tools like Marketo, SFDC, Swoogo, GoToWebinar, Drift, and Bizible • Support execution of marketing campaigns through segmentation, data imports, and list building • Own the marketing database and data integrity and data management initiatives, including segmentation and analysis, data augmentation from 3rd party tools and online sources, and flow of leads between Marketo and Salesforce • Use automation to solve business problems, collaborate with stakeholders to identify gaps in current processes/systems, and optimize workflows to increase efficiency • Supporting our approach to lead management, scoring, tracking, and improving funnel efficiency and providing guidance and training • Analyze success metrics for demand generation campaigns using tools like SFDC, Marketo and Bizible • Assist with evolving the marketing tech stack through administering current technologies and researching and implementing new ones, ensuring our systems can support business requirements at scale • Research and champion new processes, sharing best practices that’ll drive speed and efficiency across our systems and organization
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