Responsibilities
* Write complete funnel systems including VSL/TSL, advertorials, upsells, downsells, checkout pages, and email sequences.
* Swipe and model high-converting funnels across ClickBank, Digistore, MaxWeb, and Shopify platforms.
* Reverse-engineer and re-angle competitor offers to discover new mechanisms and hooks.
* Collaborate with Creative Strategist and CRO team to align messaging with data and design.
* Test multiple variations daily using AI to accelerate iteration cycles.
* Deliver 4+ complete funnels per month and optimize existing funnels.
* Write or edit 1 long-form VSL or 3 ad scripts per day.
* Swipe and deconstruct 2–3 competitor funnels with mechanism analysis daily.
* Create 5 new hooks/headlines daily using AI and human insight.
* Review metrics (CTR, Hook Rate, Conversion) and rewrite for improvement.
* Maintain a personal swipe library of top funnels, scripts, and mechanisms.
Requirements
* Proven experience writing VSLs and funnels for digital products, supplements, or manifestation offers.
* Deep understanding of direct-response architecture (Problem-Agitate-Solve, Story-Mechanism-Proof).
* Knowledge of tripwire, order bump, upsell, downsell, EPC, AOV concepts and ability to write for them.
* Proficiency with AI writing tools (ChatGPT, Claude, Notion AI, PromptLayer, etc.) and automation for faster output.
* Excellent command of English storytelling including rhythm, suspense, and emotional resonance.
* Comfortable collaborating with design and media teams for cohesive execution.
* Ability to produce 1 funnel per day using AI-assisted workflows.
* Familiarity with copywriting masters: Peter Kell, John Benson, Stephan Georgi, Justin Goff, Jon Penberthy, Todd Brown.
