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Posted about 1 year ago
Requirements and responsibilities
š¢ We're Hiring: Senior Subscription Marketer
We are a B2B media company with a mission to empower decision-makers in the global energy sector through premium, intelligence-driven content and data. This role plays a vital part in delivering that mission by reaching and retaining the executives who rely on our insights.
As the Senior Subscription Marketer, you will be responsible for:
š° Petroleum Economist ā The premium B2B media offering in-depth analysis into the global energy industry.
š Global Energy Infrastructure ā The premium B2B business intelligence tool providing critical data on energy infrastructure projects worldwide.
š Key Responsibilities
-Drive subscriber growth and retention by developing and executing strategic marketing initiatives focused on creating and keeping senior-level subscribers in the global energy industry.
-Select and optimize the most effective digital channelsāincluding email, paid media, SEO, LinkedIn, and strategic partnershipsāto maximize high-value conversions.
-Craft executive-level messaging and value propositions that resonate with the specific needs and decision-making contexts of C-suite and senior professionals.
-Continuously improve performance through disciplined testing (A/B and multivariate), analysis, and data-led refinement of pricing, positioning, and marketing tactics.
-Enhance subscription retention and lead nurturing by managing and optimizing marketing automation, CRM workflows, and customer journey touchpoints.
-Leverage subscriber data and behavior insights to identify opportunities for improved engagement, conversion, and long-term value creation.
-Collaborate cross-functionally with editorial, product, and sales teams to ensure marketing efforts reflect and reinforce the companyās value to its core audience.
-Produce high-impact marketing assetsāincluding landing pages, email sequences, and ad creativesātailored to the priorities and preferences of senior decision-makers.
-Stay attuned to competitive activity and market trends, adjusting marketing strategies proactively to maintain relevance and differentiation.
-Ensure technical excellence in email execution, including deliverability, engagement optimization, and hands-on HTML/CSS adjustments as needed.
Performance Goals
-Achieve quarterly targets for new subscriber acquisition and retention of senior-level subscribers.
-Increase customer lifetime value through effective onboarding and engagement strategies.
-Maintain or improve conversion rates across key digital channels through continual optimization.
-Ensure marketing ROI meets or exceeds established benchmarks for paid and organic campaigns.
What Youāll Need to Succeed
š Proven track record growing B2B subscriptions in executive-level audiences.
šÆ Strategic mindset with ability to turn goals into actionable marketing plans.
š Expertise in digital marketing, segmentation, SEO, Google Ads, and LinkedIn Ads.
āļø Strong copywriting skills tailored to senior professionals.
š” Analytical thinking with experience in A/B testing, reporting, and ROI analysis.
š ļø Proficiency in HTML/CSS for email and landing page optimization.
š¤ Understanding of subscription models, customer value, and retention.
Requirements
Bachelorās degree in Marketing, Communications, or a related field.
5+ years of experience in subscription marketing, ideally B2B.
Experience engaging executive audiences in energy, finance, or infrastructure sectors.
Proficiency with platforms such as Omeda, Cvent, and enterprise email marketing tools.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)