Senior Growth Product Analyst (Digital Products)Voice Systems Engineering (VSE) is a dynamic organization driven by innovation and a shared passion for positively impacting people’s lives. Specializing in advisor-based technology platforms, we operate across various service sectors, including psychic guidance and wellness, with our flagship brand, Psychic Source, leading the way.Our vision at VSE centers on the belief that when talented individuals unite, possibilities become limitless. Rooted in a remote-first environment, we’ve cultivated a culture that embraces diversity, equity, work-life balance, and a true sense of belonging.We are seeking a strategic, hands-on Senior Growth Product Analyst with experience in B2C or DTC environments to own the product performance framework and experimentation strategy across our digital product ecosystem.This is not a reporting or BI support role.This is a high-impact, embedded digital product role responsible for defining how we measure success across the customer lifecycle — from acquisition through engagement, retention, and revenue — and translating digital user behavior into clear, actionable product decisions.As a small, fast-moving company, we need someone who thrives in ambiguity, builds systems from scratch, and operates with both strategic vision and technical depth.What You’ll OwnProduct Performance FrameworkDesign and evolve our end-to-end digital product KPI architecture across acquisition, engagement, retention, and monetizationEstablish and maintain a true single source of truth for product performance data across analytics platformsDefine metric logic, lifecycle definitions, and measurement guardrails that drive digital product roadmap prioritizationExperimentation & GrowthDesign and analyze A/B tests and growth experiments across digital user journeys, onboarding flows, and conversion funnelsPartner closely with Product Managers and Product Owners to prioritize experiments based on opportunity sizing and behavioral insightTranslate experiment results into clear strategic recommendations that improve product adoption, engagement, and conversionProduct Analytics ImplementationOwn digital event tracking strategy, taxonomy, and instrumentation across our web and mobile applicationsLead implementation and optimization of tools such as Mixpanel, AppsFlyer, Clarity, Optimizely, and Google AnalyticsEnsure clean, high-fidelity product data flows across systems to support accurate experimentation and performance measurementInsight & Product InfluenceSurface actionable behavioral insights about how users interact with our digital productsEmbed insights directly into Aha! and Jira to support product prioritization and roadmap decisionsCombine quantitative product analytics with qualitative feedback loops to create a complete picture of the user experienceYou’re Likely a Strong Fit If YouHave 5+ years in product analytics or growth analytics for digital products in B2C or D2C environmentsHave worked in small to mid-sized technology companies where you owned the full product analytics lifecycleHave built product KPI frameworks and lifecycle metrics from scratch, not just maintained dashboardsHave independently designed and analyzed experiments on digital user experiencesHave owned event mapping, tagging plans, and product instrumentationAre highly proficient in SQL and building automated product performance dashboardsUnderstand UX and product design principles and how user behavior impacts product metricsThrive in environments where you must think strategically and execute tacticallyThis Role Is NOTA traditional Business Analyst role focused on requirements gatheringA centralized BI reporting role supporting multiple departmentsA pure Data Analyst role focused only on dashboardsThis role owns digital product performance strategy.Why This Role Is UniqueYou will define how our digital products measure success.In a small company, that means:High visibility with product and executive leadershipDirect influence on the product roadmapBroad ownership across product analytics tools and experimentation frameworksReal impact on the growth trajectory of our digital productsAt VSE the well-being of our people comes first, and we have nurtured a culture that focuses on health and wellness, personal growth, and social responsibility. We celebrate diversity and are committed to creating an inclusive environment of belonging for all employees and applicants. We are an equal opportunity employer.We offer an unlimited vacation policy and flexible work schedule, so you can prioritize your needs for whatever season of life you are in. Our comprehensive insurance programs include medical, dental, vision, and life. VSE employees also have access to a “wellness wallet” that will reimburse them for gym memberships, workout equipment, mindfulness apps, healthy food boxes, ergonomic workspace tools, and more.We prioritize investment in our people by offering a tuition reimbursement program and plenty of opportunities to continue learning. We also help you plan for your future and beyond by offering a 401k match and access to expert financial advice.This is a remote based position. You can learn more about life and work at VSE by visiting us
here.We are currently inviting residents of Colorado, Florida, Massachusetts, New Jersey, Ohio, Pennsylvania, Tennessee, Texas, and Washington.Salary Range$125,000 – $155,000 per annum, depending on experience and expertise. This figure represents our good faith and reasonable estimate of the potential salary for this role. Salary and whole compensation package to be determined by the candidate’s education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data. We may offer a salary outside this range to an exceptional candidate.
8 days ago