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Posted 9 days ago
Requirements and responsibilities
This is a 100% remote work, full time Monday to Friday 8:30 AM to 4:30 PM PST (Los Angeles, CA timezone)
Role Type: Performance-Based E-commerce Growth
About the Role
We are looking for a data-driven PPC Media Buyer & SEM Specialist to scale three high-growth e-commerce brands. Your mission is simple but critical: drive direct sales through aggressive, high-efficiency digital marketing campaigns. You will manage a diverse portfolio, including a mature women’s skincare line and two beauty brands with active Amazon listings.
If you live in Meta Ads Manager, thrive on ROAS (Return on Ad Spend), and know how to drive a low CPA (Cost Per Acquisition), this is the role for you.
Key Deliverables & Responsibilities
Campaign Execution: Develop, launch, and manage high-converting Meta Ads (Facebook & Instagram) and SEM campaigns.
Direct-to-Consumer (DTC) Growth: Drive a minimum of 20 verified product sales per brand/campaign monthly through strategic funnel optimization.
Skincare & Beauty Specialist: Tailor creative strategies for a mature women’s skincare demographic and manage cross-channel traffic for brands with Amazon Storefronts.
Budget & CPA Optimization: Continuously monitor and refine bidding strategies to achieve maximum efficiency and the lowest possible CPA within the allocated budget.
Performance Tracking: Use GA4 (Google Analytics 4) and Meta Pixel/Conversion API to report on key performance indicators (KPIs) and attribute sales accurately.
Requirements & Qualifications
Proven Experience: 3+ years managing Paid Media budgets for e-commerce (Beauty/Skincare experience is a major plus).
Platform Mastery: Advanced knowledge of Meta Ads Manager, Google Ads, and Amazon Attribution.
Analytical Mindset: Expert-level ability to interpret data, perform A/B creative testing, and adjust strategies in real-time.
Performance Marketing Focus: You prioritize Direct Response over "brand awareness"—you know how to make people click "Buy Now."
Conversion Rate Optimization (CRO): Basic understanding of landing page design to ensure traffic converts at the highest rate possible.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)