About the Role:
We are a growing US-based firm seeking an analytical, data-driven, and strategic Social Media Analyst based in Indonesia to join our marketing team. In this role, you will be responsible for tracking, measuring, and reporting on our digital performance across multiple global social platforms. You will turn raw metrics into actionable insights to help optimize our brand reach and campaign ROI.
Key Responsibilities:
- Performance Tracking: Monitor, collect, and analyze key performance metrics (engagement, reach, CTR, follower growth, conversion rates) across platforms like Meta (Facebook/Instagram), TikTok, YouTube, and LinkedIn.
- Reporting & Analytics: Compile clear weekly and monthly performance reports using analytical tools to present trends and audience insights to the management team.
- Competitor & Trend Analysis: Conduct market research to track competitor strategies, algorithm updates, and viral content trends across digital spaces.
- Campaign Optimization: Work closely with our marketing and content creators to provide data-backed recommendations on what type of content performs best.
- Audience Insights: Evaluate audience demographic data to help refine our targeting and positioning strategies for Western markets.
- Data Integrity: Maintain accurate, organized tracking sheets and dashboard metrics for all active marketing campaigns.
Requirements:
- Location: Must be currently living and physically located in Indonesia.
- Language: Native or near-native professional English fluency (both written and verbal) to present reports clearly to US management.
- Experience: 3+ years of proven experience working as a Social Media Analyst, Digital Marketing Analyst, or Data Analyst in the digital marketing space.
- Technical Skills: Deep familiarity with native platform analytics (Meta Business Suite, TikTok Analytics, YouTube Analytics).
- Technical Skills: High proficiency in Google Sheets/Excel for data manipulation and visualization is mandatory.
- Technical Skills: Experience with Looker Studio or Google Analytics is a strong plus.
- Infrastructure: Reliable high-speed internet connection, a quiet remote workspace, and a high-functioning computer/laptop.
- Attributes: Strong analytical mind, critical thinking skills, high attention to detail, and a passion for data storytelling.
