Performance Marketing Specialist at Together Light | Torre
Performance Marketing Specialist
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Together Light

Performance Marketing Specialist

Together Light
Posted by
Nayaab Hussain
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Emma
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You will drive profitable growth and customer acquisition through data-driven multi-channel ad campaigns.
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Full-time

Legal agreement: Contractor

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Compensation
USD5 - 40/hour
Non-negotiable
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Remote (for Bulgaria residents)
Remote (for Romania residents)
Remote (for Ukraine residents)
Remote (for Czech Republic residents)
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Posted 2 months ago

Requirements and responsibilities

Performance Marketing Specialist / Paid Ads Specialist Work Setup: Full-time, Remote Timezone: Must align for 4 hours with US business hours daily The Opportunity: Drive Customer Acquisition and Maximize ROI with Data-Driven Campaigns As a Performance Marketing Specialist, you will manage multi-channel ad campaigns (Meta, Google, TikTok, Bing, Email, and other paid ads) to build high-converting funnels. You will handle technical marketing tasks such as configuring pixels with Google Tag Manager, analyzing heatmaps, and running continuous A/B tests and creative experiments to optimize campaign performance. Job Overview You will be responsible for driving customer acquisition across paid media channels. Own end-to-end strategy for platforms like Google, Meta, TikTok, and Bing, including campaign creation, funnel optimization, and performance analysis. The goal is to drive profitable growth through data-driven decisions. About Our Company TLI operates two brands, FilipinoVisa and Christian Filipina, both leaders in their niche. With a high 7-figure annual revenue and a remote team of 250+ professionals, we are seeking a results-driven Performance Marketing Specialist to scale customer acquisition, focusing on FilipinoVisa. The company culture values urgency, continuous improvement, open communication, and initiative. Core Responsibilities * Strategy & Planning: Develop and execute paid media strategies across all platforms, focusing on ROI and CAC. Prepare and present monthly media buying plans and advertising budgets. * Campaign Execution: Manage end-to-end paid campaigns, including setup, targeting, and daily monitoring. Conduct continuous A/B testing and create high-converting ad copy. * Technical Management: Handle pixel configuration, event tracking via Google Tag Manager, UTM implementation, and conversion APIs. * Data Analysis & Reporting: Prepare weekly performance forecasts and detailed monthly reports on key metrics (ROAS, ROI, CAC). Perform full-funnel analysis to identify and act on optimization opportunities. Bonus Points * Experience in fast-paced digital marketing agencies. * Direct experience marketing to audiences in the US and the Philippines. * Familiarity with the visa or immigration industry.
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