We are looking for a Senior Ad Monetisation Specialist – Web & App to own and optimise our ad monetisation setup end to end. This is a practical, execution-focused role.Key ResponsibilitiesOwn ad monetisation strategy and execution across web and mobile appsConfigure, manage, and optimise AdMob, Google Ad Manager, mediation, programmatic demand, and ad placementsAudit current ad setup and improve fill rate, eCPM, show rate, ARPU, and total ad revenueDesign ad unit structures across brands, platforms, countries, user segments, and placementsOptimise ad formats: banners, interstitials, native ads, rewarded adsSet up mediation groups, bidding, waterfalls, demand partners, floors, and country-level strategiesTroubleshoot ad revenue issues (no-fill, low show rate, SDK/adapter issues, consent, policy limitations)Work with Engineering on SDKs, adapters, placements, tracking, consent, QAWork with Product on ad placement impact on subscription conversion and retentionWork with Data on reporting dashboards and key ad metricsRun experiments: ad formats, placements, frequency caps, mediation changes, demand partnersMonitor ad quality, policy compliance, brand safety, privacy, consent managementProvide weekly reporting, insights, and recommendations to leadershipRequirementsAdvanced hands-on experience with Google AdMob and Google Ad ManagerApp ad mediation setup and optimisation (bidding, waterfalls, mediation groups, demand partners, country-level)Web ad monetisation (ad units, line items, orders, targeting, programmatic, direct campaigns)Strong understanding of ad metrics: Match/fill rate, Show rate, Impressions, eCPM, CTR, ARPDAU/ARPU, No-fill rateAbility to diagnose revenue drops and technical ad issuesExperience with ad formats: banners, interstitials, native, rewarded, web displayExperience with consent management, GDPR/CCPA, ad personalisationUnderstanding of SDK implementation, mediation adapters, QA, debuggingReporting skills: Looker, Tableau, Power BI, Google Analytics, BigQuery, ExcelExperience running A/B tests for ad placements and monetisation changesUnderstanding of subscription businesses and ad vs. subscription balanceWhat We OfferRemote work full-time | 28 vacation days | 7 wellness daysBonuses up to $5,000 for referrals | 50% training coverageHealth benefits ($1,000/year) | Workplace reimbursement ($1,000/3 years)Corporate discount for English lessons | Internal gamified gratitude system⚠️ Before applying, carefully review all requirements. DM me for referral if you match the criteria.
about 1 month ago