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Posted about 5 years ago
Requirements and responsibilities
• Attend sales onboarding sessions to become well versed in our industry, products, and messaging
• Gain an understanding of our sales and marketing funnel and how our vertical marketing program fits in
• Become an expert on the Contact Center industry, its players, and the buyers
• Work closely with our Vertical Marketing Manager for UCaaS to get up to speed on the UCaaS vertical campaigns we have run to date
• Develop a robust vertical marketing strategy for Dialpad Contact Center to drive pipeline and establish Dialpad as a leader in the space
• Work closely with product marketing to identify verticals to target based on analysis of our current customer base, prospects, and the market
• Build a repeatable playbook for all future CCaaS vertical marketing campaigns
• Meet with members of the cross-functional teams you will need to collaborate with to execute your vertical marketing campaigns
• Select your first vertical to target and gain a deep understanding of the vertical and its buyers
• Define measurable goals for your vertical campaign and create a marketing plan to achieve them
• Collaborate with product marketing to identify Dialpad’s ICP, persona(s), and messaging for the vertical
• Partner with the content and creative teams to develop content that resonates with its buyers
• Identify paid opportunities with industry publications to expand the reach of the campaign
• Act as a project manager and hold internal stakeholders accountable for deliverables
• Empower sales teams with the resources and training they need to confidently prospect into each new vertical
• Launch a robust vertical marketing campaign, closely track the results, and make any necessary optimizations
• Measure and report on the success of your campaign, including but not limited to pipeline generation and brand awareness, to marketing and sales leadership
• Make recommendations for improvements to drive increased performance
• Roll out a calendar of planned vertical marketing programs for the remainder of the year
• Select next CCaaS vertical to target and begin preparations for the campaign launch
Optionally, you can add more information later (benefits, pre-screening questions, etc.)