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Responsibilities
INIU – Sales Director (Germany / Italy)
Consumer Electronics Retail Channel
About INIU
At INIU, we foster a dynamic and inclusive work environment where creativity, collaboration, and innovation thrive. Our team consists of over 150 passionate individuals dedicated to pushing the boundaries of consumer electronics and smart charging technology.
INIU is a global brand specializing in mobile charging accessories, including power banks, charging cables, fast chargers, and smart device accessories. Our products are trusted by millions of consumers worldwide and are widely distributed through Amazon, consumer electronics retailers, and global distribution partners.
We embrace diversity and value the unique perspectives and talents each team member brings. With a mix of experienced professionals and talented graduates, INIU provides a rich learning environment where everyone can grow and develop their skills.
Join us and become part of a vibrant community shaping the future of smart charging and mobile accessories.
Main Responsibilities
1. Regional Market Leadership
Lead the expansion of INIU’s consumer electronics retail business in the Germany / Italy market.
Develop and execute offline retail channel strategies to drive:
market penetration
revenue growth
brand presence
Be responsible for the overall regional sales performance and P&L.
2. Consumer Electronics Retail Channel Development
Develop partnerships with major consumer electronics retailers and distributors, including but not limited to:
MediaMarktSaturn
Euronics
Expert
Unieuro
Carrefour Electronics
Drive sell-in negotiations, product listings, and annual commercial agreements.
3. Retail Sales & Channel Management
Build and manage relationships with key retail buyers and distributors.
Responsibilities include:
annual negotiations
retail promotions
in-store marketing programs
channel incentive programs
product assortment planning
Ensure strong sell-out performance in retail stores.
4. Market & Industry Insight
Develop deep insights into the consumer electronics accessories market, especially:
mobile charging
power banks
charging cables
smartphone accessories
wearable accessories
smart device accessories
Identify market opportunities and competitor strategies to strengthen INIU’s market positioning.
5. Brand & Retail Marketing Strategy
Collaborate with HQ and regional marketing teams to drive:
in-store brand visibility
retail marketing campaigns
promotional activities
PR and product launch activities
Increase brand awareness and retail conversion.
6. Cross-Functional Coordination
Coordinate with:
supply chain
after-sales
operations
product teams
to ensure efficient product delivery and service support for local retail channels.
Your Profile
Mandatory Industry Experience
Minimum 7+ years of sales experience in the Consumer Electronics industry, particularly in:
mobile accessories
smartphones
wearables
audio devices
smart devices
IoT products
Candidates from non-consumer electronics industries (FMCG, automotive, industrial equipment, etc.) will not be considered.
Experience managing national distributors or retail buying groups is highly preferred.
Preferred Company Background
Candidates from the following consumer electronics brands are strongly preferred:
Mobile / Smart Device Brands
Huawei
Samsung
Oppo
Vivo
Anker
Belkin
Sony
JBL
Logitech
Baseus
UGREEN
Trust Electronics
Cellularline
SBS Mobile
Skills
Strong capabilities in:
retail channel strategy
key account negotiation
market expansion
sales planning
retail marketing execution
Excellent communication and negotiation skills.
Language Requirements
Fluent English
Fluent in the local language (German or Italian)
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