Job Title: Digital Marketing and Web Development Specialist
Work Hours: Part-Time (20 hours/week, with potential to move to full-time)
Schedule/Timezone: Monday to Friday, anytime from 8:00 AM – 6:00 PM EST
Location: Remote, Any Location
Overview
We are partnering with a growing business seeking a Digital Marketing & Web Development Specialist to manage its digital marketing initiatives, website development, content creation, and lead generation efforts.
The ideal candidate has hands-on experience building and maintaining websites, executing digital marketing campaigns, and working with businesses in the medical, healthcare, aesthetics, or beauty industry.
Working directly with leadership, you will help strengthen the company's online presence, generate leads, and support business growth through effective marketing strategies.
Key Responsibilities
Manage social media accounts and execute promotional marketing campaigns.
Design, build, and maintain websites and landing pages.
Create and execute email marketing campaigns and lead follow-up strategies.
Edit and repurpose video content and written materials.
Create marketing graphics and promotional assets using Canva.
Apply SEO strategies and optimize website content for visibility and conversions.
Contact and nurture prospective clients through calls, texts, and emails.
Track lead interactions and ensure timely follow-ups.
Must-Have Requirements
Proven experience in digital marketing, particularly social media and email marketing.
Hands-on experience in website development, including building and maintaining websites and landing pages.
Previous experience in the medical, healthcare, aesthetics, or beauty industry.
Proficiency in Canva and video editing tools.
Experience in lead generation, nurturing, and prospect follow-ups.
Working knowledge of SEO and website optimization.
Strong organizational, communication, and independent work skills.
Ability to commit to 20 hours per week within the specified EST working hours.
Nice-to-Have Requirements
Familiarity with WordPress, Wix, Squarespace, Webflow, or similar platforms.
Experience with CRM systems, marketing automation, and email marketing tools.
Knowledge of conversion optimization and digital marketing analytics.
Why Join Us?
Take ownership of digital marketing and website development initiatives while working directly with company leadership. This role offers the opportunity to contribute to the company's online growth, lead generation, and overall marketing strategy, with the potential to transition into a full-time position.
