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Responsibilities
Zinnia is seeking a dynamic and results-driven Web3 Social Media Manager to spearhead our social media presence across all platforms. This is a unique opportunity to define and execute our social media strategy, driving brand awareness, engagement, and customer acquisition in the innovative Web3 space.In this role, you will be responsible for developing and implementing a comprehensive social media roadmap, creating compelling content, managing paid advertising campaigns, cultivating influencer relationships, and analyzing performance metrics. You will collaborate closely with internal teams and external agencies to ensure our social media efforts align with broader business objectives and regulatory requirements.If you are passionate about social media, possess a strong understanding of Web3 technologies, and thrive in a strategic, hands-on environment, we encourage you to apply and make a significant impact on our brand’s growth.Key ResponsibilitiesOwn the company’s social media strategy and execution across all major platforms.Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives.Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy.Serve as the internal subject matter expert on social media trends and best practices.Continuously evaluate new channels, content formats, and technologies.Own the content calendar across major social platforms.Create engaging written, visual, and video content.Collaborate with internal stakeholders on campaigns and launches.Manage community engagement and brand conversations.Plan, launch, manage, and optimize paid social campaigns.Monitor performance and optimize targeting, budgets, and creative.Conduct creative A/B tests and incrementality testing.Develop and execute influencer marketing campaigns.Identify, recruit, negotiate, and manage influencer relationships.Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS.Develop reports and recommendations for leadership.Partner with external creative agencies, content, legal, and analytics teams.Ensure messaging aligns with broader marketing initiatives and regulatory requirements.QualificationsBachelor’s degree or equivalent experience.Minimum of 5 years of professional social media marketing experience.Experience with organic social, paid social advertising, and influencer marketing.Strong copywriting, analytical, organizational, and project management skills.
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