What you own
Social, blog, and local
A posting calendar and the discipline to hit it on every platform above
Editing raw photo/video into platform-ready content (expert-level video editing and graphic design required)
Writing: captions, hooks, blog posts, GBP posts, and short-form copy that sounds like Caddy, not a template
Community: comments, DMs that need a human reply, reviews surfaced the right way, conversations that turn lurkers into followers
Organic growth: followers, reach, saves, shares, profile visits, and traffic back to caddymoving.com
Engagement that is real, not bought
Brand storytelling — families, movers, same-day saves, “you rent the truck, we bring the muscle,” the Caddy / hole-in-one voice
Light performance tracking so we know what’s working and you can double down
Email — monthly, three lists, three voices
You write, design, and send a distinct monthly newsletter for each audience. Same brand. Different job.
B2C / residential customers
Move-ready tips, booking reminders, seasonal timing, reviews, and the story of a crew that showed up. Goal: stay useful after the quote, earn the next book, and send traffic to the site.
Mover network
Work, pay, product (CaddyGO), recognition, how to win more jobs. Written for people who lift for a living — direct, respectful, no corporate fluff. Goal: keep movers informed, engaged, and coming back to the app.
B2B / Caddy Connect
Commercial partners: property managers, realtors, facilities, companies that need labor on a recurring or account basis. More professional, still Caddy. Goal: stay in the inbox, educate, and support pipeline — not spray consumer promo into a B2B list.
You own the calendar, the copy, the design, the list hygiene basics (who gets which email), and the send. We are not looking for someone who “can drop copy into Mailchimp.” We are looking for someone who can run three newsletters that people open.
Requirements (non-negotiable)
Proven professional experience creating and publishing content for real brands. Not school projects. Not “I post for myself.”
Expert-level video editing (Reels/TikTok/Shorts, pacing, captions, sound, crop for each platform)
Expert-level graphic design (feed posts, carousels, stories, blog graphics, newsletter layout, simple motion)
Strong writing and content composition — hooks, structure, CTAs, storytelling
You have run or been the primary operator of multi-platform social + blog, not just made assets for someone else to post
Real email newsletter experience — planning, writing, designing, and sending recurring newsletters, not a one-off blast
You can write for more than one audience without flattening them into the same email with a different subject line
You understand organic growth, not just posting into the void
You can work independently, remotely, and on a calendar
Portfolio required. Applications without work samples will not be reviewed
Please do not apply if you do not have professional experience. This is not an entry-level role, not a “learn on the job” role, and not a social intern seat. If you cannot show a portfolio of work you personally edited, designed, wrote, and shipped, stop here.
