Position OverviewThe Director of Search Engine Marketing will lead the vision, execution, and continuous improvement of our SEM department. This individual will oversee a team of specialists, drive performance across client accounts, and implement scalable systems that enhance both operational efficiency and client outcomes.You will play a critical role in aligning paid and organic strategies, strengthening client relationships, and ensuring consistent delivery of high-quality results. This position requires a balance of strategic leadership, analytical expertise, and hands-on marketing knowledge.Key ResponsibilitiesStrategic Leadership & Team OversightLead, mentor, and manage the Google Ads and SEO teams to ensure exceptional performance and accountabilityEstablish and execute department-wide strategies that align with client growth objectivesOversee team workflows to ensure high-quality deliverables and consistent client resultsClient Strategy & Performance ManagementDevelop and oversee customized marketing strategies for Google Ads and SEO campaignsMonitor and analyze key performance indicators (KPIs), identifying opportunities to improve ROI and client outcomesTranslate data insights into actionable growth strategies across paid and organic channelsMaintain strong client relationships, ensuring high satisfaction, retention, and long-term successOperational Excellence & Process ImprovementDesign, implement, and refine scalable processes and standard operating procedures (SOPs) to improve efficiencyOversee and optimize the client onboarding experience, ensuring seamless transitions from onboarding to campaign launchEnsure consistent timelines, communication, and execution across all client engagementsCross-Platform Integration & InnovationDrive alignment between marketing platforms and client CRM systems to enhance performance tracking and user experienceProvide strategic insights into market trends, competitive landscapes, and emerging opportunitiesCollaborate across teams to ensure cohesive execution between paid media, SEO, and broader marketing initiativesSEO & Content Strategy OversightOversee SEO strategy, including keyword research, technical optimization, and content planningGuide content development efforts across blogs and website assets to improve organic visibilityProvide recommendations for website optimization across platforms such as WordPress, Webflow, Squarespace, and DudaQualificationsBachelor’s degree in Marketing, Communications, or a related field5–7 years of experience in search engine marketing, including both Google Ads and SEOProven experience managing or leading marketing teams in a performance-driven environmentStrong expertise in CMS platforms, including WordPress, Webflow, Squarespace, and DudaProficiency with marketing and analytics tools, such as Google Ads, GA4, GTM, GoHighLevel, SpyFu, and BirdEyeDemonstrated ability to analyze campaign performance and translate data into strategic decisionsExceptional organizational and project management skills, with the ability to manage multiple priorities simultaneouslyStrong written and verbal communication skills, with confidence in client-facing settingsComfortable working in a dynamic, fast-paced environment with evolving client needs
