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9 days ago
Requirements and responsibilities
EquiLife is a rapidly growing health and wellness company helping people improve their lives through at-home lab testing, personalized wellness protocols, supplements, and health education.We're looking for a data-driven Performance Marketing Manager to own paid acquisition across Meta, Google, Bing, and paid creator/influencer campaigns. You'll manage campaigns from strategy through execution, optimize performance, and partner across marketing, creative, ecommerce, analytics, and lifecycle teams to drive profitable customer growth.What You'll DoManage and optimize Meta campaigns across prospecting, retargeting, promotions, and lab testing offers.Build and optimize Google and Bing Search, Shopping, Performance Max, Display, and YouTube campaigns.Scale customer acquisition while improving CAC, CPA, ROAS, MER, CVR, AOV, and overall efficiency.Execute audience, creative, messaging, landing page, and offer testing.Support paid amplification of creator and influencer content, including dark posts and whitelisting.Monitor budgets, pacing, forecasting, and campaign performance.Analyze results across ad platforms, GA4, Shopify, and attribution tools, translating insights into action.Partner with creative teams to develop high-performing paid media assets and maintain a structured creative testing roadmap.Deliver clear weekly and monthly performance reporting with recommendations for continuous improvement.What We're Looking For5+ years managing paid media for ecommerce or DTC brands.Deep expertise with Meta Ads Manager and Google Ads; Microsoft Ads experience is a plus.Strong understanding of direct response marketing, conversion funnels, landing pages, and creative testing.Experience optimizing campaigns using data rather than platform metrics alone.Comfortable managing budgets, forecasts, and performance targets.Experience with GA4, Shopify, reporting dashboards, and attribution tools.Excellent analytical, communication, and organizational skills.Self-motivated and successful in a fully remote environment.Preferred ExperienceHealth, wellness, supplements, functional medicine, or lab testing.Lead generation, quiz funnels, free or low-barrier offers.Influencer marketing, partnership ads, dark posts, and creator amplification.Klaviyo, Northbeam, Hyros, Rockerbox, Supermetrics, or similar platforms.Knowledge of compliance requirements for health and wellness advertising.Compensation: Competitive base salary plus performance-based incentives. This is a full-time, fully remote opportunity to join a fast-growing company that's transforming personalized health.