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Posted 2 months ago
Requirements and responsibilities
Community Manager
About Sniffspot
Sniffspot is the world’s largest marketplace for private dog parks. We’re a profitable, fast-growing consumer subscription marketplace with a strong experimentation culture. We're a global-first, async team building products and fostering communities that help millions of dogs live happier, healthier lives. Sniffspot’s mission is to make the world a more dog-friendly place by giving dogs access to safe, private outdoor spaces where they can run, sniff, and play freely.
Role Summary
We’re looking for a Community Manager to be the connective tissue between Sniffspot and our community of hosts, guests, and dog professionals. This role blends community engagement, social listening, content collaboration, and insight-gathering to strengthen trust, deepen loyalty, and turn our most passionate customers into advocates. You’ll be the voice of Sniffspot in community spaces, the ears of the company when it comes to sentiment and trends, and a key partner to marketing, social, influencer, and product teams.
What You’ll Do
* Build, nurture, and manage Sniffspot’s communities across social platforms, forums, and other owned channels.
* Engage with hosts, guests, and dog lovers to foster a welcoming, inclusive, and helpful environment.
* Support community-driven initiatives and campaigns.
* Identify and surface high-quality UGC, customer stories, reviews, and testimonials for marketing and brand use.
* Spot and nurture potential superfans and brand advocates, helping turn power users into champions.
* Partner closely with the Influencer Marketing Manager to identify, track, and build relationships with high-potential KOLs and creators emerging organically from the community.
* Monitor, track, and analyze online conversations across social platforms, reviews, and community spaces to track sentiment, emerging themes, audience trends, and competitive insights. Translate into actionable insights for marketing, product, and success teams.
* Partner with the social and content teams to develop content that answers FAQs and reduces friction for hosts and guests, respond thoughtfully to trending conversations and timely moments, ensure real customer voices and community perspectives are reflected in brand storytelling, and help inform onboarding, education, and lifecycle content using real community feedback.
* Track and report on key community and social engagement KPIs, including brand mentions, sentiment trends, engagement, and community growth.
* Help shape scalable workflows, playbooks, and best practices for social engagement and community-building as Sniffspot grows.
Who You Are
* 3+ years of experience in community management, social media, brand engagement, or related roles (consumer brands, marketplaces, startups preferred).
* Proven ability to build trust, loyalty, and engagement in online communities.
* Customer-first mindset: empathetic, responsive, and always looking for ways to add value to the community.
* Deep understanding of social media platforms, engagement strategies, and content best practices.
* Strong written and verbal communication skills with a warm, thoughtful, and on-brand tone.
* Highly organized, proactive, and comfortable managing multiple conversations and priorities simultaneously.
* Data-informed and insight-driven, able to turn engagement and sentiment into action.
* Familiarity with social analytics, social listening, or community management tools.
* A genuine love for dogs and a strong understanding of dogs’ and their owners’ needs.
* Experience working with creators, influencers, or ambassador programs.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)