Hi, I’m Alexander Torrenegra, CEO of Torre. We're looking for a content creator and [sarcastic] social media manager to help us reinvent how people find jobs and companies find talent. Most human talent goes to waste because it's never exposed to the right opportunities. Our mission is to change that. While many companies are using AI to replace people, we're using AI to help everyone find the best job for them. Our motto is to make work fulfilling for everyone. Join us on helping us make work fulfilling for everyone.
This is a remote opportunity from anywhere in Latin America (except Cuba or Venezuela (because we're a US company).
WHAT IS TORRE?
We’re the first company to fully automate recruiting end-to-end. We’re the Waymo for recruiting. Our AI recruiter, Emma, helps both companies and candidates. She does everything a top recruiter does but doesn’t discriminate. She even predicts if a candidate is a good match not just for a given job but also for a company and team. Our end goal is to build THE matching network for work.
Our seed round was $18M, of which I contributed $9M. Other investors included early investors and executives from Apple, Amazon, Meta, SpaceX, and TikTok.
Watch our five-minute demo for candidates http://torre.ai/candidatedemo and our five-minute demo for companies https://torre.ai/demo
Once we meet, I’ll share more information with you.
WHY THE OPENING?
After five years of development and trials, we reached beta stage and started scaling our user acquisition efforts and revenue. Marketing and branding are now key for us. Speed is paramount. That’s why this role requires previous experience creating content and managing social media.
YOUR RESPONSIBILITIES AND KPIS:
You'll be responsible for creating content and managing our social media to reach the broadest possible audience (our audience is much wider than just our users). In terms of content creation, you'll craft short-format videos, animations, posts, and email messages that highlight our mission, history, features, benefits, functionality, and happy users (candidates and companies). You'll distribute such content through social media, email marketing, and paid ads (retargeting). Regarding social media management, you're expected to proactively interact with people who post about our competitors, discrimination, and other daemons. Ideally, your tone is naturally humorous, even sarcastic.
Your KPIs will be:
• Engagement of your posts in social media (likes, shares)
• Opens and click-through rates of your email marketing campaigns
• New users acquired directly attributed to your posts and comments in social media
YOUR POTENTIAL CAREER PATH:
Opportunities in Torre are endless. Imagine being one of the first 100 employees of Amazon. You may lead our global branding efforts as we scale. Or our marketing. You may even go back and launch your own company.
THE TEAM:
You’ll report directly to me, the CEO. You’ll work closely with our head of marketing and head of product.
TOOLS AT YOUR DISPOSAL:
• An existing branding manual
• Brand24, Hootsuite, etc.
• A robust data warehouse for analytics and business intelligence.
• Access to our analytics bar to get help when need it.
• Me. I’m one of the sharks in Shark Tank Colombia and Shark Tank Mexico. I have a strong brand that you can leverage.
OUR WORK CULTURE:
Most members of our senior team have been entrepreneurs. As such, you’ll be surrounded by a group of passionate, hard-working, smart-working, tell-it-like-it-s, no-drama professionals. As your leader, you’ll find me uniquely persistent, confrontational, ambitious, perfectionist, and honest. You can learn more about my expectations of you as my colleague & co-worker: https://torrenegra.medium.com/my-expectations-as-your-coworker-bb1881923164.
We apply the scientific method to almost everything we do: ideate, hypothesize, experiment, analysis, repeat. We use this framework for product and marketing experiments (and even sales experiments): https://torrenegra.medium.com/experimento-a-practical-product-management-framework-f533648d74b6.
We are remote and agile. Among others, we do daily standup meetings dense with information: https://torrenegra.medium.com/estandap-highly-efficient-daily-meetings-for-agile-and-remote-teams-a035edef0be2.
And we’re data-driven. For example, this is how we determine our top client acquisition channels: https://torrenegra.medium.com/canales-a-framework-for-identifying-all-client-acquisition-channels-d0eb1addced3.
HIRING PROCESS:
1st. You’ll apply via Torre (you may be an overachiever who has never applied to a job before, but please do it this time around so that you can experience our tech).
2nd. I’ll review your application. If you’re a potential match, I’ll contact you to answer any questions.
3rd. We’ll do a first interview.
4th. We’ll ask you to complete a paid test, during which you'll interact with our team to learn about your work style.
5th. We’ll do a second, extended interview.
6th. We’ll make you an offer.
DIVERSITY AND INCLUSION:
Torre provides equal opportunities to all applicants without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive team and welcome people from all backgrounds, experiences, perspectives, and abilities.
