Head of CRM Marketing (m/f/d) at Free Now

• Lead CRM team, identifying process opportunities and improvements to current ways of working • Developing the optimization and testing roadmap for marketing campaigns through email, site, push and in-app notifications that directly impact brand awareness, user acquisition, engagement/retention, subscriber conversion and churn • Driving KPIs across acquisition and retention through automation, trigger and contextual marketing campaigns • Managing the relationship with our CRM systems and other vendors • Generating regular (weekly and monthly) performance reports for distribution within the marketing team and broader organization • Collaborating with the broader Marketing organization (in particular Performance Marketing, Data and Content, Growth team, Marketplace Performance) as well as with key internal stakeholders across the Product, Communications and Legal, teams to drive maximum integration of all digital marketing initiatives • Be creative, with good design sense, and an appreciation for great UI and conviction to strive for world class user experience • Evolve and execute Loyalty strategy, developing a 360° Loyalty marketing plan inclusive of necessary incentives, animations, partnerships and messages to drive purchase frequency.

Head of CRM Marketing (m/f/d)

Requirements and responsibilities

Skills wanted:

Language(s) required:

Marc Berg

Esteban Arriaga Verified

About Free Now:

Admin access needed

Payment confirmed

A member of the Torre team will contact you shortly