Slaymaker Marketing is looking for a Digital Ads Specialist who can own strategy, lead meetings, and help our clients scale profitably on Google, Meta and TikTok. We are a small senior team that goes deep, tells the truth, and takes real ownership of results.
Who we are
* Slaymaker Marketing is a performance-focused advertising agency that plugs in like an in-house team.
* Our clients work directly with senior talent and receive full transparency into what is working, what is not, and what we are doing next.
Our core values
🔍 Honesty & Transparency: no fluff, no spin. Clear communication, clear numbers, clear next steps.
📈 Constant Improvement: always testing, learning, and leveling up. We care more about better than perfect.
🤝 Respect & Kindness: assume good intent, treat people well, and have hard conversations with care.
🛠 Extreme Ownership: own the outcome. If something is broken, you help fix it.
🎯 Selflessness: do what is best for the client, the project, and the team, not just your own silo.
The role
* You will be the go-to Social Media Ads Specialist for a pod of clients, leading strategy across Google Ads (Google + YouTube), Meta Ads (Facebook + Instagram) and TikTok Ads.
* LinkedIn Ads experience is a nice bonus but not required.
* You will own the roadmap, present ideas to clients, and collaborate with our internal design, development, and support teammates to bring campaigns to life.
* This is a strategy-leading, result-owning role rather than a task-taking role.
What you will do
🧠 Lead paid social strategy
* Build and refine testing roadmaps for Google, Meta and TikTok: audiences, creative, offers, funnels.
📊 Own performance and reporting
* Review performance across multiple attribution tools, pull insights, and turn them into clear recommendations.
✍️ Shape briefs and creative direction
* Work closely with design and creative to brief winning ad concepts, hooks, formats, and angles.
🤝 Partner with clients directly
* Join client calls, walk through results, present tests, and discuss next steps with confidence and clarity.
📌 Delegate and coordinate
* Collaborate with design for new ad creative and landing page assets.
* Collaborate with development for tracking, pixels, and landing page changes.
* Coordinate with social ads support team members for builds, QA, and implementation.
🔁 Test, learn, and scale
* Launch experiments and iterate quickly, documenting what was tried and what was learned.
Must-haves
* Hands-on Google Ads experience: you have built and managed campaigns, ad sets, and creatives yourself.
* Hands-on Meta Ads experience: you have built and managed campaigns, ad sets, and creatives yourself.
* Hands-on TikTok Ads experience: you understand how TikTok differs from Meta, especially in creative style and audience behavior.
* Fluent in English: strong written and spoken communication; you can explain complex ideas simply.
* Comfortable leading strategy: you make recommendations, defend them with data, and adjust when needed.
* Comfortable presenting to clients: you can walk through performance calmly and clearly, even when results are mixed.
* Comfortable delegating: you can give clear briefs, deadlines, and context, then own the outcome.
Nice to have
* Experience running LinkedIn Ads, especially for B2B or higher-ticket offers.
* Experience with UGC workflows, creators, or influencer-style creative.
* Experience with e-commerce brands or B2B SaaS brands.
* Familiarity with tools like GA4, Hyros, Northbeam, TripleWhale, or similar (if not, we will train you, but data curiosity is key).
What success looks like
* Clients know you, trust you, and look forward to your calls.
* We see a clear testing cadence in your accounts, not random switches.
* Creative and strategy work together, not in silos.
* You can explain what is working, what is not, and what you are doing next without hand-waving.
