Matthew Slaymaker Founder & CEO at Slaymaker Marketing

Paid Search Senior Manager

Tinuiti

Sep 2024 - Apr 2025 (8 months)

Led a team of high-performing Google Ads specialists within the apparel, fashion, and footwear vertical at Tinuiti, supporting some of the agency’s largest eCommerce brands. Focused on developing team expertise, accelerating career growth, and delivering strategic solutions to complex marketing challenges in the eCommerce space.

Founder & CEO

Slaymaker Marketing

Jan 2021 - Current (5 years 4 months)

At Slaymaker Marketing, we don’t just run ads—we drive growth. We’re not vendors; we’re partners. That mindset has led to 100% client retention since day one, with clients staying an average of 3.5 years. With over a decade of experience in performance marketing, I’ve managed millions in ad spend and helped scale brands from $100 to $100K/day. Along the way, I saw the same issues repeat themselves across the industry: bloated retainers, inexperienced specialists managing accounts, and a lack of transparency around strategy and performance. I started Slaymaker Marketing to change that. Clients work directly with a senior expert, get custom strategies that actually move the needle, and only pay for real, measurable value.

O

Google Lead Specialist & Strategist

OMG Commerce

Aug 2020 - Sep 2024 (4 years 2 months)

As a lead Google Specialist, I was responsible for delivering client results for eCommerce brands, helping them grow their businesses while hitting their profitability goals. I trained new Google Ads specialists at OMG Commerce and spoke at several Google events in the form of keynotes and panels.

F

Digital Marketing Director

Folsom Creative

Jun 2018 - Mar 2020 (1 year 10 months)

As the Digital Marketing Director at Folsom Creative, I used primarily Google Ads, Facebook Ads, and Amazon Ads to help businesses of all sizes increase the quantity of high-quality leads, driving sales and growth. I met with clients monthly to understand their business goals, and crafted a digital strategy suited to their needs. As a result, we were able to improve conversion rates, lower cost per conversion, and drive more leads and sales to their websites.

F

PPC Specialist

Folsom Creative

May 2017 - Jul 2018 (1 year 3 months)

Worked with a myriad of clients from many industries such as law, healthcare, and manufacturing to optimize their online presence and generate more leads and sales using Google and Social Media advertising.

Junior Marketing Analyst

Vsolvit

Jul 2016 - May 2017 (11 months)

As a remote marketing analyst, I worked on a variety of marketing projects including social media strategy, promotion of company events, and market research. Was placed in charge of the corporate social media project, where we utilized our social media as a recruiting and outreach tool.

N

Team Lead - Marketing & Social Media

New York Minute Magazine

May 2016 - Nov 2016 (7 months)

As an intern marketing team lead I used social media, website optimization and business to business networking to double monthly traffic and increase session duration for the magazine's website. I used Google Analytics to monitor website traffic and adjusted our efforts based on our interpretations of the data. Social media used included Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Tumblr.

S

Project Manager Intern

SinoBridge China Consulting Ltd

Jun 2015 - Aug 2015 (3 months)

I had the opportunity to work in Shanghai, China for three months for a management consulting firm. My responsibilities included: conducting market and client research, reviewing of financial records, reviewing of company communications, and holding weekly English lessons. This experience presented cultural, lingual, and personal challenges as I sought to apply what I had learned in the U.S. to Chinese business practices. As a result of this experience, I have a better understanding of the fast-growing Chinese market and its increasing relevance to business and marketing practices in the U.S.

Matthew Slaymaker

About

Detail

Timeline

Résumé