Manager, Content Strategy at The Nielsen Company | Torre
Manager, Content Strategy
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The Nielsen Company

Manager, Content Strategy

The Nielsen Company
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You'll architect B2B content strategies, driving data-informed conversions and shaping future media insights.
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Full-time

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Shared by
Juan Palo Rodriguez Montoya
 6 days ago

Requirements and responsibilities

The Nielsen Company is hiring a Manager, Content StrategyShape the future of content at Nielsen! 🚀 This role sits at the intersection of brand strategy, lifecycle marketing, and performance metrics, where you'll architect persona-driven B2B content strategies and own the holistic content journey from vision to delivery. You'll lead creative direction, manage external agencies and freelancers, and drive data-informed content that converts across B2B and B2C ecosystems.Architect and scale persona-driven B2B content strategies and multi-touch content lifecycles.Provide creative direction and copy oversight, managing external agencies and freelancers.Collaborate with Demand Generation on structured content testing and performance analysis.Align messaging with cross-functional teams and own the panelist recruitment content funnel.Establish efficient production workflows and asset management systems.
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