Global VP Marketing/CMO at Coin Market Cap Ltd | Torre
Global VP Marketing/CMO
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Coin Market Cap Ltd

Global VP Marketing/CMO

Coin Market Cap Ltd
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Emma
Emma
You'll lead marketing to shape the future of decentralized web adoption.
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Full-time

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Remote (for United Arab Emirates residents)
Remote (for Hong Kong residents)
Remote (for Singapore residents)
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Posted 5 months ago

Requirements and responsibilities

ResponsibilitiesDefine objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership teamDrive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basisEmpower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suiteEmpower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystemInstill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assetsSupport and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized webRequirements10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing functionDemonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generationUnderstanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnelsExperience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomesStrong project management capability and detail orientationExperience growing passionate user or developer communities in order to catalyze market adoption of technologiesAbility to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working stylesA collaborative approach to working with senior stakeholders with a variety of reasoned views and expectationsAbility to leverage a professional network to achieve business objectives, and grow the team as the business matures

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