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Shared by 
about 2 months ago
Requirements and responsibilities
About GGWPGGWP is a venture-backed company building AI-powered systems that help games and online communities stay safe, healthy, and commercially sustainable. We work with leading studios and platforms at the intersection of trust & safety, gaming, and applied AI.The RoleWe’re looking for a senior, hands-on marketing leader to own GGWP’s external presence and revenue-adjacent marketing efforts.This is an operator-first role. You’ll personally drive events, announcements, content, and thought leadership, while selectively leveraging agencies and contractors. Team headcount will come later as the company scales.The role is scoped as Director of Marketing, but we’re open to:Senior Managers ready to grow into the roleVP-level candidates willing to stay hands-onYou’ll work closely with Sales, Product, Customer Success, and the executive team. You’ll also be a core partner in shaping and evolving GGWP’s brand positioning and category narrative, in close collaboration with Product and the executive team.ResponsibilitiesEvents & Field MarketingOwn conference selection and calendar (e.g., GDC, Gamescom/Devcom, and other key events)Define event strategies aligned to key accounts and pipeline goalsLead talks, panels, booths, meetings, and on-site contentDrive post-event recaps and live/social amplificationAnnouncements, Press & NarrativeLead customer announcements and press releases as buyer proofCoordinate closely with execs and internal teams on launches and messagingThought Leadership & ContentBuild thought leadership across trust & safety, gaming, and AIOwn content marketing (blogs, guides, explainers) tied to buyer educationShape timely commentary on industry and policy newsSecure podcasts, panels, and expert appearancesPartners, Analysts & ChannelsOwn analyst relations at a program levelLead partner and co-marketing initiativesOwn messaging frameworks, editorial cadence, and posting workflowsGuide email nurture, website funnel priorities, SEO direction, and owned channelsQualificationsRequired7+ years in B2B or platform marketing (gaming, SaaS, or adjacent fields)Strong operator mindset with end-to-end ownership experienceExcellent writing, editorial judgment, and cross-functional communicationComfortable working in ambiguityPreferredExperience in gaming, trust & safety, AI, or developer ecosystemsFamiliarity with enterprise buyers and longer sales cycles
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