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Posted 7 days ago
Requirements and responsibilities
AI Pro Marketing & Social Med Manager Needed to Build & Manage Social Media Growth Team for New York Finance Company
We are a New York-based real estate investment finance company looking for an experienced AI Marketing Manager to help us build, manage, and grow our social media and digital marketing operation.
This is not a simple posting job. We need a marketing manager who can help us grow followers, generate leads, manage freelancers, coordinate agencies, track KPIs, and build a scalable marketing system for an established finance brand.
Project Description
DSCR Pro is a New York-based real estate investment finance company specializing in DSCR loans, non-QM financing, investor-focused lending strategies, and creative real estate finance solutions.
We are an established business that has been operating for over 10 years, with experienced leadership, an existing client base, a growing brand, and a clear vision for expansion. The selected marketing manager will work directly with a veteran Top Producer with over 25 years of mortgage and real estate finance experience.
This is a unique opportunity to support the growth of a serious finance brand — not a startup idea or short-term project. We are building a long-term marketing department around content, social media growth, AI-powered workflows, lead generation, and brand authority.
We are looking for someone who can think like a marketing manager, project manager, and growth strategist. The right person will not be expected to do everything alone. Instead, this manager will help us hire, organize, and manage a team of freelancers, agencies, designers, video editors, and marketing specialists to achieve our goals.
The manager’s time should be approximately:
30% hands-on marketing work
70% managing, reviewing, coordinating, and improving the work of other freelancers and agencies
We need someone who can take ownership, organize projects, hold freelancers accountable, review deliverables, improve workflows, track results, and help us grow our social media channels into real lead-generation assets.
About DSCR Pro
DSCR Pro is a specialized real estate investment finance company helping investors access flexible financing solutions for investment properties.
Our mission is to help real estate investors overcome today’s financing challenges, access flexible real estate finance solutions, and increase tomorrow’s positive cash flow through strategic deal structuring and investor-focused guidance.
Our vision is to become the go-to DSCR and non-traditional real estate finance brand for investors who have been underserved, denied, or delayed by traditional banks — helping them scale smarter, cash flow stronger, and build lasting wealth through real estate.
DSCR Pro focuses on education, speed, clarity, strategy, execution, and long-term investor relationships.
Why This Opportunity Is Different
Most freelance marketing projects are short-term tasks. This opportunity is different.
You will be working with a New York-based finance company that already has experience, leadership, clients, systems, and a clear growth vision. We are not starting from zero. We are building the next stage of a specialized real estate investment finance brand.
What makes this opportunity unique:
-Work directly with a veteran Top Producer with 25+ years of mortgage and real estate finance experience
-Support an established business with over 10 years of operations
-Help grow a New York-based finance brand with real market credibility
-Learn the real estate investment finance industry from the inside
-Gain exposure to DSCR loans, non-QM financing, investor strategies, and creative deal structuring
-Help build a marketing department structure, not just post content
-Manage freelancers, agencies, and specialists to achieve measurable growth
-Help grow followers, improve KPIs, and generate qualified leads
-Potential to grow into a long-term role as the business expands
We are looking for someone who wants more than a one-time gig. The ideal candidate wants to help build, improve, manage, and grow a serious marketing system.
The main goal is to create and manage a scalable marketing and social media growth system that helps DSCR Pro:
-Increase followers across key platforms
-Generate more qualified leads from social media
-Improve engagement, reach, impressions, and video views
-Build brand authority in the real estate investor finance space
-Create consistent content across YouTube, Instagram, Facebook, LinkedIn, TikTok, and email
-Build a team of freelancers and agencies to support marketing execution
-Track KPIs and recommend improvements based on performance
-Turn content into inquiries, booked calls, and business opportunities
This role is not only about content creation. It is about building a growth engine.
Scope of Work
The marketing manager will help with:
-Creating and managing monthly content calendars
-Organizing weekly and monthly marketing campaigns
-Using AI tools to create captions, post ideas, content outlines, email drafts, campaign concepts, and marketing copy
-Coordinating content across YouTube, Instagram, Facebook, LinkedIn, TikTok, and email marketing
-Helping hire, organize, and manage freelancers and agencies
-Managing graphic designers, video editors, social media assistants, paid ads specialists, SEO specialists, and other vendors
-Reviewing creative work before it is approved or published
-Giving clear feedback to freelancers and agencies
-Making sure deadlines are met
-Tracking KPIs and campaign performance
-Improving follower growth, reach, engagement, and lead generation
-Helping organize lead magnets, landing pages, presentations, and marketing assets
-Creating systems for turning video topics into short-form clips, posts, emails, and campaigns
-Helping build repeatable workflows for content production and distribution
-Keeping marketing projects organized and moving forward
-Making sure all marketing is aligned with the DSCR Pro brand
-Recommending tools, vendors, agencies, or strategies that can help grow our channels
Team Management Responsibility
This manager will be responsible for helping us build and manage a team of freelancers, agencies, and specialists who can help DSCR Pro achieve its marketing and social media growth goals.
The manager may help us find and coordinate freelancers or agencies for:
-Graphic design
-Short-form video editing
-YouTube editing and optimization
-Social media posting and scheduling
-Paid social media campaigns
-SEO and blog content
-Email marketing
-Funnel and landing page support
-Lead magnet design
-YouTube channel growth
-Instagram, TikTok, Facebook, and LinkedIn growth
-Marketing automation and GoHighLevel support
The right person should understand that the goal is not to do everything alone. The goal is to build and manage a reliable marketing team that can consistently produce content, grow our audience, improve KPIs, and generate leads.
Expected Time Allocation
We expect the marketing manager’s time to be divided approximately as follows:
30% Hands-On Execution
The manager may personally work on:
Marketing strategy
Content planning
AI-assisted copywriting
Campaign ideas
Content calendars
KPI reports
Task organization
Marketing briefs
Workflow creation
Selected high-level marketing projects
70% Management, Coordination, and Review
Most of the manager’s time should be spent:
Managing freelancers and agencies
Assigning tasks
Reviewing deliverables
Giving feedback
Checking quality
Tracking deadlines
Coordinating projects
Improving workflows
Making sure the marketing system is moving forward
Holding the team accountable for results
This is a leadership and management role within the marketing function.
Social Media Growth & Lead Generation Responsibility
A major part of this project is improving the performance of DSCR Pro’s social media channels.
We want to grow our audience, increase engagement, improve content consistency, and generate more leads from platforms such as YouTube, Instagram, Facebook, LinkedIn, TikTok, and email marketing.
We are open to all smart strategies that can help grow our social media KPIs, including:
Better content planning
Improved posting frequency
Stronger calls to action
Better video repurposing
Collaboration strategies
Lead magnets
Landing pages
Paid promotion ideas
Influencer or partner outreach
Vendor or agency support
YouTube optimization
Short-form video strategy
Email list growth
Funnel improvements
We are looking for someone who thinks strategically and is willing to recommend whatever needs to be done to improve results.
Deliverables
For the first phase, we would like support with:
30-day social media content calendar
Weekly content production workflow
Social media growth plan
Lead generation strategy from social media
KPI tracking system
Freelancer/team structure recommendation
List of recommended freelancers, agencies, or vendors if needed
Campaign plan for DSCR loan educational content
Workflow for turning long-form videos into short-form content
Task management structure for content, design, video, email, and campaigns
Recommendations for improving our current marketing system
KPIs We Want to Improve
We want the marketing manager to help track and improve important marketing KPIs, including:
Follower growth by platform
YouTube subscribers
Video views
Watch time
Short-form video performance
Social media reach
Impressions
Engagement rate
Website traffic from social media
Lead magnet downloads
Form submissions
Direct messages
Inbound inquiries
Booked calls or consultations from social media
Email list growth
Campaign performance
Cost per lead, if paid campaigns are used
Content production consistency
On-time completion of marketing projects
Freelancer and agency performance
The ideal candidate should be comfortable reviewing these numbers, identifying opportunities, and recommending practical steps to improve performance.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)