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Posted 4 months ago
Requirements and responsibilities
About the jobHead of Marketing (Onsite, Lahore, PKR Salary)Requirements:8+ years of marketing experience, with at least 4+ years in a senior leadership role.Strong experience in real estate marketing, managing end-to-end project launches, branding, and demand generation.Prior experience working in or with MNCs, with exposure to global marketing practices and structured processes.Proven ability to lead large-scale integrated marketing campaigns across digital and traditional channels.Strong understanding of real estate buyer behavior, market dynamics, media planning, and ROI-driven marketing.Excellent leadership, communication, and stakeholder management skills.Highly dynamic, innovative, and comfortable driving change in fast-paced environments.Experience leading teams, agencies, and cross-functional initiatives.Data-driven mindset with strong analytical and strategic planning capabilities.Responsibilities:Develop and own the overall marketing strategy for real estate projects, brand positioning, digital presence, and lead generation.Lead full-funnel marketing initiatives covering brand, digital, offline, performance, and customer experience.Drive demand generation campaigns for residential and commercial projects with clear KPIs (leads, conversions, ROI).Build and manage annual marketing budgets, media plans, and campaign performance dashboards.Lead brand development across all touchpointswebsite, social media, ATL/BTL, outdoor, digital, and events.Collaborate closely with sales, product, and leadership teams to align marketing with revenue targets.Oversee digital marketing strategy including SEO, paid media, social, content, and marketing automation.Manage agency relationships (creative, digital, PR, media buying) and ensure high-quality delivery.Guide market research, competitor analysis, customer insights, and segmentation strategies.Lead launches of new projects, campaigns, events, and go-to-market plans across multiple cities.Provide strong leadership to the marketing team, ensuring capability building, performance management, and cross-functional alignment.Present monthly business reviews to the leadership covering performance, risks, opportunities, and strategic recommendations.
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