Springboard is redefining professional education through immersive, online courses in cutting-edge fields like data, design, and software engineering. Our self-paced, online offerings give anyone, anywhere access to world-class learning resources with an emphasis on project-based learning, industry-relevant curriculum, and tangible outcomes. Spanning direct-to-consumer, University Partnerships, and Springboard for Business, we're ultimately human-centric: each student has 1:1 support from industry-expert mentors, student advisors, and career coaches, with access to our peer and alumni communities.
We are looking for a hands-on and strategic leader who is obsessed with driving traffic and optimizing for conversion. As Springboard’s Senior Director of User Acquisition, you’ll own a sizable budget across marketing tactics for our consumer businesses and manage a strong digital marketing team inspiring them to solve complex problems and strive for outsized results. You’ll work cross-functionally with teams in Sales, Creative, Content, Product, and Technology and have the opportunity to bring innovative growth initiatives to life through analysis, experimentation, and new technologies and tools.
Responsibilities:
- Develop, guide, and lead strategies for sustained new customer acquisition across all paid marketing/media channels, including SEM, paid social, partnerships, influencers, and affiliates.
- Think strategically about the customer journey across all channels; make investment trade-off decisions across the funnel, prioritizing awareness through conversion as appropriate.
- Create annual and monthly media marketing budgets rooted in performance objectives and LTV to achieve acquisition cost goals. Continually evaluate and optimize spend.
- Serve as the key decision maker for media spend strategy and mix; partner with Finance on the overall budget and recommended allocations needed to hit new customer and ROAS goals.
- Develop test and learn strategies to optimize existing channels to achieve stronger performance for media efficiency and effectiveness for acquisition.
- Identify new opportunities to drive the business forward - i.e., new markets, emerging digital platforms, potential media partnerships, or uncovering general business efficiencies that increase revenue and profitability.
- Oversee the refinement of media mix and marketing attribution models to optimize resource allocation and drive growth.
- Lead a team of growth marketers and build out high-velocity growth marketing functions by being hands-on with execution while coaching the team to optimize and maximize efficiency with clearly defined program objectives, tactics, and KPIs.
- Partner across marketing functions (marketing operations, product marketing, CRO, brand, creative, content, SEO) to drive outstanding user experiences and improve our marketing reach and efficiency.
- Work x-functionally, with a focus on Sales collaboration to identify and resolve issues that may impair the organization's ability to meet its goals.
